User thomasbcna

Spain

• App Store Optimization
• Facebook
• Performance Marketing
• SKAdNetwork

• 7 How can app store conversion rates be optimized and what impact can those rates have on overall CPI?
• 4 Will Google UAC always perform worse / deliver less on iOS versus Android?
• 3 Should LAT users be handled differently across channels?
• 3 Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
• 3 How do you optimize Google UAC campaigns to improve performance?
• 2 How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
• 2 What should be focused on in a FB Ads Account review?
• 2 What training/knowledge is necessary to excel in user acquisition?
• 2 How can the "optimal" CPT per keyword be calculated on Apple Search Ads?
• 2 How do Facebook lookalikes based on platform-specific Custom Audiences perform?