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Mobile Dev Memo
App Store Optimization
Most popular answers:
How can app store conversion rates be optimized and what impact can those rates have on overall CPI?
Will Google UAC always perform worse / deliver less on iOS versus Android?
Should LAT users be handled differently across channels?
Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
How do you optimize Google UAC campaigns to improve performance?
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
What should be focused on in a FB Ads Account review?
What training/knowledge is necessary to excel in user acquisition?
How can the "optimal" CPT per keyword be calculated on Apple Search Ads?
How do Facebook lookalikes based on platform-specific Custom Audiences perform?