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Mobile Dev Memo
App Store Optimization
Most popular answers:
How can app store conversion rates be optimized and what impact can those rates have on overall CPI?
Will Google UAC always perform worse / deliver less on iOS versus Android?
Should LAT users be handled differently across channels?
Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
How do you optimize Google UAC campaigns to improve performance?
What are the steps you take when the CPA of a a high spending Facebook ad set increases suddenly?
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
What should be focused on in a FB Ads Account review?
What training/knowledge is necessary to excel in user acquisition?
How can the "optimal" CPT per keyword be calculated on Apple Search Ads?