User simon_kitchn.io

• Performance Marketing

• 1 Should ROAS be calculated before or after the 30% platform fee?
• 1 How do you account for social proof of legacy creatives while running FB creative tests?
• 1 Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?
• 0 Will Google UAC always perform worse / deliver less on iOS versus Android?
• 0 Does it make sense to attribute a percentage of organic installs to paid for LAT users?