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Mobile Dev Memo
Most popular answers:
How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?
App monetization: Advertising with or without a premium option?
Is it possible to measure Facebook advertising performance for a Steam store listing?
How do I set Facebook Ad weekly Frequency to a max of 1?
How important is sound in ads?
Does recency affect an app's ranking in the App Store?
What's the best approach to using videos in app store previews?
How do you easily track and visualize early ROAS Metrics (d3, d7)?
How do you work with playable assets on Facebook?