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Mobile Dev Memo
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Does ATT opt-in kill the ad monetization waterfall?
Can the FB login be used to create Lookalikes after iOS14?
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
What are some current user acquisition creative trends?
How can I get started with mobile user acquisition in China?
Do you have a rough number of creative assets that you aim to make per $15k of spend?
How do you deal with Facebook over-attributing conversions?
What are alternatives to last-click attribution in mobile advertising?
Should the revenue of organic installs be included in a ROAS calculation?
How would you set-up a cooperative (non-competitive) working arrangement between 2 UA Teams?