User breter

Netherlands

• Facebook

• 3 What explains hypercasual CTR inconsistencies from traffic to install campaigns?
• 2 Where can I find geography-indexed CPI benchmarks?
• 1 What are the steps you take when the CPA of a a high spending Facebook ad set increases suddenly?
• 1 How many installs / impressions are needed for a statistically significant IPM on Facebook?
• 1 Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
• 1 What do you define as a good IPM for creatives?
• 0 What are the best acquisition channels for apps outside of Facebook and Google?
• 0 What's the minimum size of a seed custom audience to create an effective Facebook lookalike audience?
• 0 What result should you optimise for when you're testing creative?
• 0 How do I measure the Organic Uplift/Organic Multiplier for retail apps ?