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Mobile Dev Memo
Most popular answers:
What is an effective mobile user acquisition strategy for an indie developer with a limited budget?
Are average user acquisition costs relevant or actionable?
At what point in an app's lifecycle does it make sense to extend marketing payback windows?
How do you determine your retention KPIs?
When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?
What should be focused on in a FB Ads Account review?
What is a low budget + low risk strategy for mobile user acquisition in a recession?
What is a safe upper limit of audience saturation in a Facebook ad set?
What are the best examples for Facebook Ad Lookalikes that work for your campaigns?
What is the difference between AEO and VO bid types on Facebook?