User Olivier Lemarié

• Facebook
• Mobile Marketing
• User Acquisition

• 3 How much of a problem is audience overlap between Facebook ad sets?
• 2 What are the best acquisition channels for apps outside of Facebook and Google?
• 1 What user acquisition channels work for local / hyperlocal apps?
• 1 What is the difference between re-engagement and re-targeting?
• 1 How and when should an app developer choose a Mobile Attribution Partner?
• 1 What are the most important metrics to track in mobile advertising campaigns?
• 0 How can marketers track cross-device attribution?