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Mobile Dev Memo
Questions by Eric_Seufert
Expertise
User Eric_Seufert
Recent activity
All questions
All answers
Expertise
User Eric_Seufert
Recent activity
All questions
All answers
+2
votes
3
answers
Does ATT opt-in kill the ad monetization waterfall?
asked
Feb 20
ad-monetization
att
ecpm
mobile-advertising
+2
votes
2
answers
What is the maximum attribution window for SKAdNetwork from download to first open?
asked
Jan 13
skadnetwork
att
ios 14
attribution
+2
votes
1
answer
Does Facebook use web advertising conversion signals to optimize app advertising campaigns?
asked
Nov 30, 2020
facebook
web
performance-based-marketing
+2
votes
1
answer
How does ITP change for iOS in iOS14?
asked
Nov 28, 2020
ios 14
itp
mobile-advertising
+1
vote
1
answer
Will ATT in iOS14 impact Facebook app-to-web campaigns tracked via Facebook pixel?
asked
Nov 23, 2020
facebook
att
ios 14
+2
votes
1
answer
How does the conversion value timer logic work in SKAdNetwork?
asked
Aug 15, 2020
skadnetwork
idfa
ios 14
mobile-advertising
+2
votes
3
answers
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
asked
May 21, 2020
hypercasual
facebook
user-acquisition
+1
vote
1
answer
How can a Facebook Audience Network bidding unit be created in MAX?
asked
Apr 14, 2020
header-bidding
max
facebook audience network
ad monetization
+7
votes
1
answer
How can I use the Theseus Python library to do cohort analysis?
asked
Jan 12, 2020
theseus
cohort-analysis
analytics
+3
votes
2
answers
Is it possible to measure Facebook advertising performance for a Steam store listing?
asked
Dec 17, 2019
steam
performance-based-marketing
user-acquisition
+2
votes
3
answers
Will Google UAC always perform worse / deliver less on iOS versus Android?
asked
Nov 13, 2019
google
uac
performance-based-marketing
+2
votes
1
answer
What are some best practices for setting up Google UAC campaigns?
asked
Oct 17, 2019
google
uac
optimization
performance-based-marketing
+2
votes
1
answer
How does a mobile ad network work?
asked
Sep 29, 2019
performance-based-marketing
ad-tech
mobile-advertising
0
votes
2
answers
Are playable ads viable for user acquisition for hypercasual games?
asked
Sep 17, 2019
playable-ads
performance-based-marketing
user-acquisition
mobile-advertising
hypercasual
+1
vote
1
answer
What are the advantages of running campaigns in separate ad accounts on Facebook?
asked
Aug 30, 2019
facebook
performance-based-marketing
creative testing
creative strategy
+6
votes
1
answer
What are best practices for marketing hypercasual mobile games?
asked
Aug 25, 2019
facebook
hypercasual
mobile-advertising
performance-based-marketing
user-acquisition
+8
votes
3
answers
How can I get started with mobile user acquisition in China?
asked
Aug 15, 2019
china
user-acquisition
performance-based-marketing
0
votes
2
answers
At what point in an app's lifecycle does it make sense to extend marketing payback windows?
asked
Jul 24, 2019
strategy
user-acquisition
performance-based-marketing
mobile-marketing
+1
vote
0
answers
What are popular third-party data sources for mobile programmatic marketing?
asked
Jul 24, 2019
programmatic
mobile-marketing
mobile-advertising
+3
votes
1
answer
What's the minimum size of a seed custom audience to create an effective Facebook lookalike audience?
asked
Jul 24, 2019
facebook audiences
facebook
lookalike audiences
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