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Mobile Dev Memo
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Answers by Eric_Seufert
User Eric_Seufert
Recent activity
All questions
All answers
User Eric_Seufert
Recent activity
All questions
All answers
0
votes
What is a Google Engaged View?
answered
Jun 19
uac
user-acquisition
google
0
votes
What is the best practice regarding view-through attribution windows per acquisition channel?
answered
Jun 10
attribution
view-through-attribution
similarity method
cannibalization
0
votes
Geo to choose for icons test?
answered
Jun 6
user-acquisition
mobile-marketing
uac
facebook
mobile-advertising
+1
vote
What's the point of creative testing?
answered
Jun 3
0
votes
What should be focused on in a FB Ads Account review?
answered
May 29
facebook
performance-based-marketing
+3
votes
Should ROAS be calculated before or after the 30% platform fee?
answered
May 22
user-acquisition
mobile-advertising
attribution
roas
0
votes
What mathematical models are recommended for estimating non-organic download uplift at launch?
answered
May 22
user-acquisition
modeling
launch strategy
soft launch
+1
vote
Why doesn't Facebook allow for CPI optimization at the start of a campaign?
answered
May 11
facebook
cpi
optimization
+1
vote
Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?
answered
May 11
facebook
performance-based-marketing
user-acquisition
facebook audience network
+1
vote
When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?
answered
May 8
0
votes
What training/knowledge is necessary to excel in user acquisition?
answered
May 5
+1
vote
What result should you optimise for when you're testing creative?
answered
May 5
+2
votes
What are key metrics and potential blind spots in UA Reporting / Dashboards?
answered
May 5
user-acquisition
metrics
roas
ltv
mobile-marketing
0
votes
Are average user acquisition costs relevant or actionable?
answered
Apr 1
user-acquisition
facebook
ltv
conversion rate
subscription
+1
vote
What is a low budget + low risk strategy for mobile user acquisition in a recession?
answered
Apr 1
user-acquisition
mobile-advertising
facebook
+4
votes
How do you decide an app launch UA budget?
answered
Mar 5
user-acquisition
soft launch
mobile-advertising
0
votes
FB campaign strategy: I'm using VO with high quality Lookalike Audiences but ROAS is still declining. Why?
answered
Mar 5
facebook
lookalike audiences
optimization
user-acquisition
0
votes
What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?
answered
Feb 12
mobile
facebook audiences
facebook
+2
votes
How do you assess an external / competitive app or team's performance marketing strategies?
answered
Feb 12
growth teams
user-acquisition
management
mobile-advertising
0
votes
What are important considerations when making an app compliant with CCPA and GDPR?
answered
Jan 24
ad-monetization
legal
gdpr
ccpa
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