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Answers posted by Eric_Seufert
104
answers
10
best answers
1
vote
What is the maximum attribution window for SKAdNetwork from download to first open?
answered
2 days
ago
According to this thread on the Apple Developer forum, SKAdNetwork will attribute an install so long...
0
votes
What are implications of ITP for web advertisers?
answered
Dec 27, 2020
Since the Facebook pixel is a first-party cookie, it can still be used to model lookalikes. But Appl...
1
vote
Are SKAdNetwork conversion events sent from the client and not S2S?
answered
Dec 10, 2020
Yes. Per Apple's documentation: When a user installs and launches an app as a result of ad net...
0
votes
Does Facebook use web advertising conversion signals to optimize app advertising campaigns?
answered
Nov 30, 2020
Almost certainly. But my sense is that web conversion signals don't provide much value to app ad...
0
votes
How does ITP change for iOS in iOS14?
answered
Nov 28, 2020
ITP is enabled by default for all browsers in iOS14. Since Brave and Firefox had already i...
0
votes
Do you think Facebook keeps some kind of quality score at the image/video asset level?
answered
Nov 28, 2020
General consensus seems to be that Facebook does preserve a quality score for assets across ad sets ...
0
votes
Will ATT in iOS14 impact Facebook app-to-web campaigns tracked via Facebook pixel?
answered
Nov 23, 2020
EDIT December 20, 2020: Facebook issued new guidance on December 16th that explicitly laid out how A...
1
vote
How do services like AppAnnie come up with retention data?
answered
Nov 23, 2020
App Annie and Sensor Tower operate VPN apps that are used to collect app usage data: Your...
0
votes
Have any large Mobile Game Developers tested Mobile Web Native, and if yes how did it go?
answered
Nov 23, 2020
Sure, I've worked with gaming companies that have run ads on Taboola and Outbrain, but I've never se...
1
vote
iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?
answered
Nov 15, 2020
Keep in mind that ATT applies to advertising tracking. If you want to collect a user's email for the...
0
votes
Is D7 ROAS the best metric for evaluating campaign performance?
answered
Oct 7, 2020
Here's a good article that argues that D7 is not a good metric to use in optimizing campaign per...
1
vote
Where can I find geography-indexed CPI benchmarks?
answered
Sep 28, 2020
To my knowledge, you can't find reliable benchmarks for this data anywhere. First, CPI is too d...
2
votes
Is targeting a worldwide audience for AEO campaigns a good idea?
answered
Sep 26, 2020
If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo...
0
votes
How do you accurately send ad monetization data to Facebook for AEO/VO campaigns?
answered
Aug 31, 2020
You can attach whatever in-app event and / or value that you want to the triggered events in your ga...
1
vote
How does the conversion value timer logic work in SKAdNetwork?
answered
Aug 15, 2020
The timer logic introduced to the postback mechanism in SKAdNetwork 2.0 is convoluted and confu...
0
votes
What's the best way to hack the conversion value field from SKAdNetwork?
answered
Aug 6, 2020
I don't know that there's any way to "hack" it, per se, but it's cer...
1
vote
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
answered
Aug 6, 2020
My sense is that iOS14 will have a fairly substantial impact on Facebook's ability to optimize A...
1
vote
Will SKAdNetwork open up click spam/abuse?
answered
Aug 6, 2020
I don't think so -- I think actually SKAdNetwork will reduce the amount of fraud in the iOS ecos...
1
vote
Can the FB login be used to create Lookalikes after iOS14?
answered
Aug 6, 2020
This is based on heresay / speculation, but my understanding is that SSO won't be allowed in the...
0
votes
What is a Google Engaged View?
answered
Jun 19, 2020
Engaged View means that the viewer watched the ad until the very end. Google also has some metr...
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