Answers posted by Eric_Seufert

85
answers
9
best answers
0 votes
answered Jun 19
Engaged View means that the viewer watched the ad until the very end. Google also has some metr...
0 votes
answered Jun 10
It's hard to give a generalized answer for each network, but certainly I have seen that VTA can ...
0 votes
answered Jun 6
Icon changes can tend to drive a lot of new engagement ("What's this new icon on my homescreen?...
1 vote
answered Jun 3
You answer your own question with this statement: it results in non-trivial amounts of spend as Fa...
0 votes
answered May 29
Great question. I do a lot of Facebook audits. What I usually focus on is: Is the advertiser prop...
3 votes
answered May 22
After! Always! That 30% isn't your money, so it isn't ROAS.
0 votes
answered May 22
I think it'd be hard to come up with a "model" for this a priori, unless you use past ...
1 vote
answered May 11
You need to generate some number of installs before Facebook will allow you to start optimizing for ...
1 vote
answered May 11
This is a good question. I'm assuming these ad sets are running with no bid control (eg. minimum...
1 vote
answered May 8
I always test within a single ad set -- this allows Facebook to tell you which ads perform best via ...
0 votes
answered May 5
This is what I'd look for in the profile of someone I was considering for a "Senior UA&quot...
1 vote
answered May 5
Most teams just optimize for installs since it can be hard to get reliable ROAS data in a test setti...
2 votes
answered May 5
This is a great question! This is what I consider to be a "minimum viable report" for mob...
0 votes
answered Apr 1
No, external average UA-related metrics aren't actionable. Your own proprietary, aver...
1 vote
answered Apr 1
This is a really good / important question. I address this in the recent webinar I presented about a...
4 votes
answered Mar 5
Good question. I think you need to establish a few other things before you set a "launch budget...
0 votes
answered Mar 5
LaL audiences sometimes don't pair well with VO campaigns: VO campaigns require a very wide &quo...
0 votes
answered Feb 12
High CPMs for health and fitness: very precisely targeted audiences, vague / abstract ads, washed ou...
2 votes
answered Feb 12
This is a great question, and I think it's something that everyone should do before they compare...
0 votes
answered Jan 24
In practical terms of implementation, if a company is already compliant with GDPR, they are almost c...