Answers posted by Eric_Seufert

According to this thread on the Apple Developer forum, SKAdNetwork will attribute an install so long...

Since the Facebook pixel is a first-party cookie, it can still be used to model lookalikes. But Appl...

Yes. Per Apple's documentation: When a user installs and launches an app as a result of ad net...

Almost certainly. But my sense is that web conversion signals don't provide much value to app ad...

ITP is enabled by default for all browsers in iOS14. Since Brave and Firefox had already i...

General consensus seems to be that Facebook does preserve a quality score for assets across ad sets ...

EDIT December 20, 2020: Facebook issued new guidance on December 16th that explicitly laid out how A...

App Annie and Sensor Tower operate VPN apps that are used to collect app usage data: Your...

Sure, I've worked with gaming companies that have run ads on Taboola and Outbrain, but I've never se...

Keep in mind that ATT applies to advertising tracking. If you want to collect a user's email for the...

Here's a good article that argues that D7 is not a good metric to use in optimizing campaign per...

To my knowledge, you can't find reliable benchmarks for this data anywhere. First, CPI is too d...

If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo...

You can attach whatever in-app event and / or value that you want to the triggered events in your ga...

The timer logic introduced to the postback mechanism in SKAdNetwork 2.0 is convoluted and confu...

I don't know that there's any way to "hack" it, per se, but it's cer...

My sense is that iOS14 will have a fairly substantial impact on Facebook's ability to optimize A...

I don't think so -- I think actually SKAdNetwork will reduce the amount of fraud in the iOS ecos...

This is based on heresay / speculation, but my understanding is that SSO won't be allowed in the...

Engaged View means that the viewer watched the ad until the very end. Google also has some metr...