Answers posted by Eric_Seufert

104
answers
10
best answers
1 vote
answered 2 days ago
According to this thread on the Apple Developer forum, SKAdNetwork will attribute an install so long...
0 votes
answered Dec 27, 2020
Since the Facebook pixel is a first-party cookie, it can still be used to model lookalikes. But Appl...
1 vote
answered Dec 10, 2020
Yes. Per Apple's documentation: When a user installs and launches an app as a result of ad net...
0 votes
answered Nov 30, 2020
Almost certainly. But my sense is that web conversion signals don't provide much value to app ad...
0 votes
answered Nov 28, 2020
ITP is enabled by default for all browsers in iOS14. Since Brave and Firefox had already i...
0 votes
answered Nov 28, 2020
General consensus seems to be that Facebook does preserve a quality score for assets across ad sets ...
0 votes
answered Nov 23, 2020
EDIT December 20, 2020: Facebook issued new guidance on December 16th that explicitly laid out how A...
1 vote
answered Nov 23, 2020
App Annie and Sensor Tower operate VPN apps that are used to collect app usage data: Your...
0 votes
answered Nov 23, 2020
Sure, I've worked with gaming companies that have run ads on Taboola and Outbrain, but I've never se...
1 vote
answered Nov 15, 2020
Keep in mind that ATT applies to advertising tracking. If you want to collect a user's email for the...
0 votes
answered Oct 7, 2020
Here's a good article that argues that D7 is not a good metric to use in optimizing campaign per...
1 vote
answered Sep 28, 2020
To my knowledge, you can't find reliable benchmarks for this data anywhere. First, CPI is too d...
2 votes
answered Sep 26, 2020
If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo...
0 votes
answered Aug 31, 2020
You can attach whatever in-app event and / or value that you want to the triggered events in your ga...
1 vote
answered Aug 15, 2020
The timer logic introduced to the postback mechanism in SKAdNetwork 2.0 is convoluted and confu...
0 votes
answered Aug 6, 2020
I don't know that there's any way to "hack" it, per se, but it's cer...
1 vote
answered Aug 6, 2020
My sense is that iOS14 will have a fairly substantial impact on Facebook's ability to optimize A...
1 vote
answered Aug 6, 2020
I don't think so -- I think actually SKAdNetwork will reduce the amount of fraud in the iOS ecos...
1 vote
answered Aug 6, 2020
This is based on heresay / speculation, but my understanding is that SSO won't be allowed in the...
0 votes
answered Jun 19, 2020
Engaged View means that the viewer watched the ad until the very end. Google also has some metr...