Answers posted by Eric_Seufert

Engaged View means that the viewer watched the ad until the very end. Google also has some metr...

It's hard to give a generalized answer for each network, but certainly I have seen that VTA can ...

Icon changes can tend to drive a lot of new engagement ("What's this new icon on my homescreen?...

You answer your own question with this statement: it results in non-trivial amounts of spend as Fa...

Great question. I do a lot of Facebook audits. What I usually focus on is: Is the advertiser prop...

After! Always! That 30% isn't your money, so it isn't ROAS.

I think it'd be hard to come up with a "model" for this a priori, unless you use past ...

You need to generate some number of installs before Facebook will allow you to start optimizing for ...

This is a good question. I'm assuming these ad sets are running with no bid control (eg. minimum...

I always test within a single ad set -- this allows Facebook to tell you which ads perform best via ...

This is what I'd look for in the profile of someone I was considering for a "Senior UA&quot...

Most teams just optimize for installs since it can be hard to get reliable ROAS data in a test setti...

This is a great question! This is what I consider to be a "minimum viable report" for mob...

No, external average UA-related metrics aren't actionable. Your own proprietary, aver...

This is a really good / important question. I address this in the recent webinar I presented about a...

Good question. I think you need to establish a few other things before you set a "launch budget...

LaL audiences sometimes don't pair well with VO campaigns: VO campaigns require a very wide &quo...

High CPMs for health and fitness: very precisely targeted audiences, vague / abstract ads, washed ou...

This is a great question, and I think it's something that everyone should do before they compare...

In practical terms of implementation, if a company is already compliant with GDPR, they are almost c...