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Recent questions tagged Waterfall

+2 votes

3 answers

What is the optimal impression split between bidding and waterfall?

asked Feb 17, 2021 by Adstal (1.5k points)

header-bidding
waterfall
ad-tech
ad-monetization

+9 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7, 2020 by parica99 (500 points)

waterfall
mobile
ad-tech
header-bidding

+6 votes

3 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (890 points)

ad-monetization
waterfall
ecpm floors

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