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Mobile Dev Memo
Recent questions tagged User-acquisition
+2
votes
1
answer
When should a team add ancillary marketing strategies to complement performance-based mobile marketing?
asked
Jun 8, 2019
by
Adrián García Ramos
(
170
points)
user-acquisition
mobile
user-engagement
ancillary-strategies
performance-based-marketing
+2
votes
0
answers
How do FB Reach and Frequency compare to the Action buying type for hyper-casual games?
asked
Jun 7, 2019
by
Sherryyang
(
150
points)
user-acquisition
facebook
mobile-marketing
+2
votes
2
answers
How would you set-up a cooperative (non-competitive) working arrangement between 2 UA Teams?
asked
Jun 5, 2019
by
CM_Scruffy
(
160
points)
user-acquisition
management
+5
votes
3
answers
What are the best acquisition channels for apps outside of Facebook and Google?
asked
Jun 5, 2019
by
Yakir
(
440
points)
user-acquisition
mobile-marketing
facebook
+1
vote
1
answer
What are good examples of products that have scaled FB with an AOV <$40 and ROAS > .8?
asked
Jun 4, 2019
by
SirFern
(
210
points)
user-acquisition
facebook
ecommerce
+3
votes
1
answer
What are best practices for running ads on Snapchat?
asked
Jun 4, 2019
by
Yakir
(
440
points)
snapchat
mobile-marketing
mobile
user-acquisition
+3
votes
5
answers
What user acquisition channels work for local / hyperlocal apps?
asked
Jun 3, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
user-acquisition
mobile
+3
votes
1
answer
Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
asked
May 17, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
optimization
+1
vote
0
answers
How many installs are needed to properly set ROAS goals?
asked
May 17, 2019
by
Avi
(
2k
points)
user-acquisition
roas
monetization
+2
votes
2
answers
How and when should an app developer choose a Mobile Attribution Partner?
asked
May 17, 2019
by
Olivier Lemarié
(
1.1k
points)
user-acquisition
mobile-marketing
attribution
+2
votes
3
answers
What are the differences between subscription-based and "basic" IAP business from a UA perpective?
asked
May 15, 2019
by
Olivier Lemarié
(
1.1k
points)
user-acquisition
subscription
mobile-marketing
+1
vote
1
answer
What is LiveOps and how does it affect UA Performance for mobile games?
asked
May 14, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
liveops
mobile-games
+3
votes
3
answers
What is ROAS?
asked
May 13, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
metrics
+4
votes
3
answers
What is the impact of Retention on UA performance?
asked
May 9, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
mobile
retention
ltv
+1
vote
2
answers
What is Creative Optimization for User Acquisition?
asked
May 8, 2019
by
Avi
(
2k
points)
optimization
mobile
creatives
mobile-marketing
user-acquisition
0
votes
1
answer
How do I calculate organic contribution from paid marketing campaigns?
asked
Apr 28, 2019
by
Eric_Seufert
(
15.1k
points)
organic
virality
user-acquisition
+1
vote
1
answer
What is Media Mix Modeling?
asked
Apr 27, 2019
by
Eric_Seufert
(
15.1k
points)
user-acquisition
paid-marketing
incrementality
media-mix-modeling
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