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Mobile Dev Memo
Recent questions tagged User-acquisition
+7
votes
3
answers
FB ads: What are the exact conditions which reset the learning phase of the ad set?
asked
Sep 19, 2019
by
Santhy
(
320
points)
facebook
user-acquisition
performance-based-marketing
optimization
+5
votes
1
answer
What is an effective mobile user acquisition strategy for an indie developer with a limited budget?
asked
Sep 19, 2019
by
MeltdownInteractive
(
400
points)
performance-based-marketing
facebook
google
user-acquisition
+3
votes
2
answers
How important is sound in ads?
asked
Sep 17, 2019
by
raqa
(
670
points)
performance-based-marketing
user-acquisition
facebook
creatives
0
votes
2
answers
Are playable ads viable for user acquisition for hypercasual games?
asked
Sep 17, 2019
by
Eric_Seufert
(
15.2k
points)
playable-ads
performance-based-marketing
user-acquisition
mobile-advertising
hypercasual
+1
vote
1
answer
What's the best way to get more impressions on Audience Network through FB Ads?
asked
Sep 11, 2019
by
raqa
(
670
points)
user-acquisition
performance-based-marketing
audience-network
facebook
+3
votes
1
answer
What is the lowest CPI with Facebook that you are able to achieve in US?
asked
Sep 10, 2019
by
blue123
(
220
points)
performance-based-marketing
facebook
creatives
user-acquisition
cpi
+4
votes
2
answers
What are some current user acquisition creative trends?
asked
Sep 5, 2019
by
Dcbross
(
310
points)
user-acquisition
performance-based-marketing
gaming
creative strategy
creatives
+6
votes
1
answer
What are best practices for marketing hypercasual mobile games?
asked
Aug 25, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
hypercasual
mobile-advertising
performance-based-marketing
user-acquisition
+8
votes
3
answers
How can I get started with mobile user acquisition in China?
asked
Aug 15, 2019
by
Eric_Seufert
(
15.2k
points)
china
user-acquisition
performance-based-marketing
+2
votes
2
answers
What are best (advanced) practices for scaling Facebook AEO campaigns?
asked
Jul 30, 2019
by
Santhy
(
320
points)
user-acquisition
facebook
optimization
performance-based-marketing
mobile-advertising
+1
vote
2
answers
How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?
asked
Jul 29, 2019
by
Dustin
(
650
points)
user-acquisition
facebook
facebook audiences
performance-based-marketing
creatives
0
votes
1
answer
Does recency affect an app's ranking in the App Store?
asked
Jul 28, 2019
by
Alex_Beguin
(
140
points)
user-acquisition
performance-based-marketing
mobile-marketing
mobile-games
strategy
0
votes
2
answers
At what point in an app's lifecycle does it make sense to extend marketing payback windows?
asked
Jul 24, 2019
by
Eric_Seufert
(
15.2k
points)
strategy
user-acquisition
performance-based-marketing
mobile-marketing
+3
votes
1
answer
What are best practices for using feature ad assets in UAC?
asked
Jul 11, 2019
by
matejnosal
(
460
points)
uac
user-acquisition
performance-based-marketing
google
+1
vote
1
answer
What are the first steps to start adopting / testing programmatic marketing campaigns on mobile?
asked
Jul 10, 2019
by
luisg
(
130
points)
programmatic
user-acquisition
+6
votes
1
answer
What is the best way to plan user acquisition during the soft launch phase of a mobile game?
asked
Jul 9, 2019
by
sailacharlie
(
280
points)
user-acquisition
gaming
soft launch
performance-based-marketing
+6
votes
1
answer
What is the best way to model eCPM decay?
asked
Jul 5, 2019
by
cfarm
(
1.7k
points)
ecpm
user-acquisition
performance-based-marketing
modeling
+1
vote
1
answer
What is the best approach when attempting to calculate the value of LAT installs?
asked
Jul 2, 2019
by
FTGAdam
(
140
points)
user-acquisition
ltv
roas
attribution
+3
votes
1
answer
How do you scale Facebook AEO campaigns while minimizing audience overlap?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-marketing
lookalike audiences
+2
votes
1
answer
How should I choose optimal in-app events to bid against at the start of a Google UAC campaign?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
uac
mobile-marketing
user-acquisition
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