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Mobile Dev Memo
Recent questions tagged User-acquisition
+3
votes
1
answer
What are typical Click2Install rates on Ad Networks?
asked
Sep 22, 2021
by
jakub13
(
150
points)
user-acquisition
unity
conversion rate
optimization
+1
vote
0
answers
Twitter Installs after iOS 14.5
asked
Sep 22, 2021
by
raheel880
(
130
points)
idfa
skadnetwork
user-acquisition
ios 14
twitter
+2
votes
1
answer
How to differentiate between ironSource and Applovin and Unity?
asked
Jul 20, 2021
by
Bass511
(
140
points)
user-acquisition
mobile-advertising
networks
+1
vote
0
answers
What is the largest traffic channel by volume for hyper-casual games?
asked
May 30, 2021
by
Daria96
(
130
points)
hypercasual
user-acquisition
+2
votes
2
answers
What are the steps you take when the CPA of a a high spending Facebook ad set increases suddenly?
asked
Feb 15, 2021
by
Yakir
(
440
points)
facebook
performance-based-marketing
user-acquisition
+1
vote
2
answers
How do I measure the Organic Uplift/Organic Multiplier for retail apps ?
asked
Jan 28, 2021
by
atul12007
(
240
points)
user-acquisition
organic
non-organic
+3
votes
1
answer
How to calculate CPA for Google UAC?
asked
Nov 9, 2020
by
Avellum
(
370
points)
uac
user-acquisition
cpa
google ads
app marketing
+2
votes
0
answers
Tips for profitably spending more than $10k/day on Facebook in one ad account?
asked
Sep 26, 2020
by
kmatis
(
140
points)
facebook
user-acquisition
+2
votes
1
answer
How to increase CTR and conversion rates on Google UAC campaigns?
asked
Aug 31, 2020
by
Hana Nguyen
(
140
points)
uac
user-acquisition
cpi
optimization
aso
+2
votes
1
answer
How do you anticipate Apple Search Ads will be affected after iOS 14?
asked
Aug 13, 2020
by
sylvainww
(
330
points)
skadnetwork
idfa
user-acquisition
apple-search-ads
+3
votes
0
answers
As a marketer, how will you prepare for iOS 14 and SKAdNetwork?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
idfa
skadnetwork
mobile-advertising
facebook
user-acquisition
+2
votes
1
answer
What explains hypercasual CTR inconsistencies from traffic to install campaigns?
asked
Jul 22, 2020
by
dannyua
(
240
points)
facebook
user-acquisition
hypercasual
mobile-advertising
+1
vote
1
answer
What is a Google Engaged View?
asked
Jun 5, 2020
by
ua_2104
(
230
points)
uac
user-acquisition
google
+2
votes
1
answer
Geo to choose for icons test?
asked
May 27, 2020
by
Varvara_sh93
(
140
points)
user-acquisition
mobile-marketing
uac
facebook
mobile-advertising
+1
vote
2
answers
Should ROAS be calculated before or after the 30% platform fee?
asked
May 22, 2020
by
Stephen
(
130
points)
user-acquisition
mobile-advertising
attribution
roas
+2
votes
3
answers
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
asked
May 21, 2020
by
Eric_Seufert
(
15.2k
points)
hypercasual
facebook
user-acquisition
+1
vote
1
answer
What mathematical models are recommended for estimating non-organic download uplift at launch?
asked
May 11, 2020
by
stebo148
(
130
points)
user-acquisition
modeling
launch strategy
soft launch
+1
vote
2
answers
Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?
asked
May 10, 2020
by
Yakir
(
440
points)
facebook
performance-based-marketing
user-acquisition
facebook audience network
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+3
votes
0
answers
Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?
asked
Apr 27, 2020
by
sylvainww
(
330
points)
user-acquisition
uac
mobile-marketing
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