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Mobile Dev Memo
Recent questions tagged Roas
+2
votes
0
answers
What is the ideal method to calculate the CAC (Customer Acquisition Cost) payback window for shopping apps?
asked
Oct 7, 2020
by
atul12007
(
240
points)
cac
shopping
payback
roas
+1
vote
2
answers
Should ROAS be calculated before or after the 30% platform fee?
asked
May 22, 2020
by
Stephen
(
130
points)
user-acquisition
mobile-advertising
attribution
roas
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+6
votes
1
answer
How can ROAS be calculated using Retention, ARPU, and LTV metrics?
asked
Jan 3, 2020
by
banger
(
220
points)
roas
ltv
user-acquisition
metrics
mobile-marketing
+1
vote
1
answer
What is the best approach when attempting to calculate the value of LAT installs?
asked
Jul 2, 2019
by
FTGAdam
(
140
points)
user-acquisition
ltv
roas
attribution
+8
votes
3
answers
Should the revenue of organic installs be included in a ROAS calculation?
asked
Jun 5, 2019
by
alex
(
280
points)
roas
organic
non-organic
user-acquistion
+2
votes
3
answers
How do you easily track and visualize early ROAS Metrics (d3, d7)?
asked
May 23, 2019
by
megadave
(
190
points)
mobile-marketing
roas
+1
vote
1
answer
What's a good cadence for modifying campaigns? Monthly? Weekly?
asked
May 17, 2019
by
Avi
(
2k
points)
mobile-marketing
roas
+1
vote
0
answers
How many installs are needed to properly set ROAS goals?
asked
May 17, 2019
by
Avi
(
2k
points)
user-acquisition
roas
monetization
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