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Mobile Dev Memo
Recent questions tagged Mobile-marketing
+2
votes
0
answers
How to resolve the issues of significant change in spend volume?
asked
Apr 23, 2021
by
Kapil
(
140
points)
facebook
mobile-marketing
+2
votes
2
answers
How can you forecast the % increase in CPI in relation to % increase of daily spend on Facebook?
asked
Dec 26, 2020
by
Thisisyasser
(
140
points)
cpi
facebook
performance-based-marketing
mobile-marketing
+2
votes
2
answers
Where can I find geography-indexed CPI benchmarks?
asked
Sep 26, 2020
by
arashata
(
160
points)
cpi
soft launch
genre
mobile-marketing
+2
votes
1
answer
Geo to choose for icons test?
asked
May 27, 2020
by
Varvara_sh93
(
140
points)
user-acquisition
mobile-marketing
uac
facebook
mobile-advertising
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+3
votes
0
answers
Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?
asked
Apr 27, 2020
by
sylvainww
(
330
points)
user-acquisition
uac
mobile-marketing
+6
votes
1
answer
How can ROAS be calculated using Retention, ARPU, and LTV metrics?
asked
Jan 3, 2020
by
banger
(
220
points)
roas
ltv
user-acquisition
metrics
mobile-marketing
+7
votes
2
answers
Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?
asked
Dec 17, 2019
by
parica99
(
500
points)
optimization
user-acquisition
mobile-marketing
facebook
+7
votes
2
answers
What are best practices for mobile re-targeting?
asked
Dec 11, 2019
by
raqa
(
670
points)
facebook
mobile-marketing
retargeting
deeplinks
user-reacquisition
+3
votes
1
answer
What are the standard terms for Apple Arcade developer monetization?
asked
Sep 24, 2019
by
Sean1491
(
180
points)
ad-monetization
mobile-marketing
mobile
+5
votes
1
answer
What are techniques for making Facebook mobile app install (MAI) campaigns profitable?
asked
Aug 5, 2019
by
matejnosal
(
460
points)
cpi
facebook
mobile-marketing
performance-based-marketing
+2
votes
1
answer
How does one measure the marketability of a mobile game?
asked
Jul 29, 2019
by
sailacharlie
(
280
points)
mobile-marketing
market-testing
0
votes
1
answer
Does recency affect an app's ranking in the App Store?
asked
Jul 28, 2019
by
Alex_Beguin
(
140
points)
user-acquisition
performance-based-marketing
mobile-marketing
mobile-games
strategy
0
votes
2
answers
At what point in an app's lifecycle does it make sense to extend marketing payback windows?
asked
Jul 24, 2019
by
Eric_Seufert
(
15.2k
points)
strategy
user-acquisition
performance-based-marketing
mobile-marketing
+1
vote
0
answers
What are popular third-party data sources for mobile programmatic marketing?
asked
Jul 24, 2019
by
Eric_Seufert
(
15.2k
points)
programmatic
mobile-marketing
mobile-advertising
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+3
votes
1
answer
What is the optimal audience size for AEO and VO Facebook ad sets?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
performance-based-marketing
mobile-advertising
algorithmic-campaigns
facebook
+8
votes
2
answers
How do you test brand new creative themes on Facebook when your current creatives are performing really well?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
facebook
creative strategy
mobile
mobile-marketing
creative testing
+3
votes
1
answer
How do you scale Facebook AEO campaigns while minimizing audience overlap?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-marketing
lookalike audiences
+2
votes
1
answer
How should I choose optimal in-app events to bid against at the start of a Google UAC campaign?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
uac
mobile-marketing
user-acquisition
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