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Mobile Dev Memo
Recent questions tagged Mobile-advertising
+2
votes
1
answer
How to differentiate between ironSource and Applovin and Unity?
asked
Jul 20, 2021
by
Bass511
(
140
points)
user-acquisition
mobile-advertising
networks
+2
votes
3
answers
Does ATT opt-in kill the ad monetization waterfall?
asked
Feb 20, 2021
by
Eric_Seufert
(
15.2k
points)
ad-monetization
att
ecpm
mobile-advertising
+2
votes
1
answer
How does ITP change for iOS in iOS14?
asked
Nov 28, 2020
by
Eric_Seufert
(
15.2k
points)
ios 14
itp
mobile-advertising
+3
votes
1
answer
Have any large Mobile Game Developers tested Mobile Web Native, and if yes how did it go?
asked
Nov 15, 2020
by
mlolm
(
150
points)
mobile-advertising
mobile-games
taboola
outbrain
web
+3
votes
2
answers
Is targeting a worldwide audience for AEO campaigns a good idea?
asked
Sep 26, 2020
by
huch93
(
240
points)
facebook
facebook audiences
aeo
performance-based-marketing
mobile-advertising
+2
votes
1
answer
How does the conversion value timer logic work in SKAdNetwork?
asked
Aug 15, 2020
by
Eric_Seufert
(
15.2k
points)
skadnetwork
idfa
ios 14
mobile-advertising
+3
votes
0
answers
As a marketer, how will you prepare for iOS 14 and SKAdNetwork?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
idfa
skadnetwork
mobile-advertising
facebook
user-acquisition
+3
votes
2
answers
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
idfa
skadnetwork
mobile-advertising
facebook
ios 14
+2
votes
1
answer
What explains hypercasual CTR inconsistencies from traffic to install campaigns?
asked
Jul 22, 2020
by
dannyua
(
240
points)
facebook
user-acquisition
hypercasual
mobile-advertising
+1
vote
1
answer
Any success advertising a F2P desktop/mobile game on display networks such as CPMStar, FanByte, PlayWire etc?
asked
Jul 21, 2020
by
MeltdownInteractive
(
400
points)
mobile-advertising
desktop-advertising
mobile-games
desktop-games
+2
votes
1
answer
Geo to choose for icons test?
asked
May 27, 2020
by
Varvara_sh93
(
140
points)
user-acquisition
mobile-marketing
uac
facebook
mobile-advertising
+1
vote
3
answers
How to optimize the Waterfall in monetization to fullfill the maximum revenue?
asked
May 27, 2020
by
wendy
(
130
points)
ad-monetization
ad-tech
optimization
ecpm
mobile-advertising
+1
vote
2
answers
Should ROAS be calculated before or after the 30% platform fee?
asked
May 22, 2020
by
Stephen
(
130
points)
user-acquisition
mobile-advertising
attribution
roas
+2
votes
1
answer
What is a good way to forecast cashflow requirements for ad monetized apps?
asked
Apr 13, 2020
by
megadave
(
190
points)
user-acquisition
mobile-advertising
cashflow
forecasting
+1
vote
2
answers
What is a low budget + low risk strategy for mobile user acquisition in a recession?
asked
Apr 1, 2020
by
totalnoob
(
150
points)
user-acquisition
mobile-advertising
facebook
+2
votes
0
answers
How many creative assets are needed for a hypercasual title at global launch?
asked
Feb 26, 2020
by
Dcbross
(
310
points)
facebook
user-acquisition
mobile-advertising
creatives
hypercasual
+3
votes
1
answer
How do you account for social proof of legacy creatives while running FB creative tests?
asked
Feb 22, 2020
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-advertising
creatives
analytics
+3
votes
2
answers
How do you decide an app launch UA budget?
asked
Feb 20, 2020
by
GrowCanada
(
150
points)
user-acquisition
soft launch
mobile-advertising
+3
votes
2
answers
What do you define as a good IPM for creatives?
asked
Feb 12, 2020
by
raqa
(
670
points)
user-acquisition
mobile-advertising
facebook
creatives
analytics
+5
votes
1
answer
How do you assess an external / competitive app or team's performance marketing strategies?
asked
Jan 31, 2020
by
ShamanthRao
(
2.4k
points)
growth teams
user-acquisition
management
mobile-advertising
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