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Mobile Dev Memo
Recent questions tagged Mobile
+3
votes
1
answer
What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?
asked
Jan 29, 2020
by
fb-8Y&1
(
160
points)
mobile
facebook audiences
facebook
+9
votes
3
answers
What are the benefits and drawbacks of in-app header bidding for app monetization?
asked
Jan 7, 2020
by
parica99
(
500
points)
waterfall
mobile
ad-tech
header-bidding
+3
votes
1
answer
What are the standard terms for Apple Arcade developer monetization?
asked
Sep 24, 2019
by
Sean1491
(
180
points)
ad-monetization
mobile-marketing
mobile
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+8
votes
2
answers
How do you test brand new creative themes on Facebook when your current creatives are performing really well?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
facebook
creative strategy
mobile
mobile-marketing
creative testing
+2
votes
4
answers
How can I view a competitor's ad creatives on Facebook?
asked
Jun 18, 2019
by
Phouttier
(
330
points)
facebook
creatives
mobile
competitive analysis
+1
vote
1
answer
How are mobile ad mediation services able to provide impression-level revenue values?
asked
Jun 11, 2019
by
Eric_Seufert
(
15.2k
points)
mobile
ad-monetization
mediation
ads-ltv
+3
votes
2
answers
How do Facebook lookalikes based on platform-specific Custom Audiences perform?
asked
Jun 11, 2019
by
justin_stolzenberg
(
390
points)
facebook
mobile
lookalike
platform
+2
votes
1
answer
When should a team add ancillary marketing strategies to complement performance-based mobile marketing?
asked
Jun 8, 2019
by
Adrián García Ramos
(
170
points)
user-acquisition
mobile
user-engagement
ancillary-strategies
performance-based-marketing
+3
votes
1
answer
What are best practices for running ads on Snapchat?
asked
Jun 4, 2019
by
Yakir
(
440
points)
snapchat
mobile-marketing
mobile
user-acquisition
+3
votes
5
answers
What user acquisition channels work for local / hyperlocal apps?
asked
Jun 3, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
user-acquisition
mobile
+1
vote
1
answer
What are strategies to maximize mobile ad revenue without cannibalizing IAPs?
asked
May 16, 2019
by
Avi
(
2k
points)
ad-monetization
mobile-marketing
mobile
+1
vote
3
answers
What is the difference between re-engagement and re-targeting?
asked
May 16, 2019
by
Avi
(
2k
points)
mobile-marketing
mobile
re-targeting
+2
votes
2
answers
How do MMPs attribute self-attributing networks?
asked
May 14, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
mobile
+2
votes
2
answers
What are the best practices for ad monetization through Interstitials?
asked
May 10, 2019
by
Avi
(
2k
points)
mobile
ad-tech
ad-monetization
mobile-marketing
+4
votes
3
answers
What is the impact of Retention on UA performance?
asked
May 9, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
mobile
retention
ltv
+1
vote
2
answers
What is Creative Optimization for User Acquisition?
asked
May 8, 2019
by
Avi
(
2k
points)
optimization
mobile
creatives
mobile-marketing
user-acquisition
+1
vote
3
answers
What is App Store Optimization?
asked
May 7, 2019
by
Avi
(
2k
points)
aso
organic
optimization
mobile
+1
vote
2
answers
How do you optimize Google UAC campaigns to improve performance?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
mobile
google
mobile-marketing
optimization
+1
vote
4
answers
How much of a problem is audience overlap between Facebook ad sets?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile
algorithmic-campaigns
facebook audiences
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