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Mobile Dev Memo
Recent questions tagged Facebook
+2
votes
3
answers
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
asked
May 21, 2020
by
Eric_Seufert
(
14.7k
points)
hypercasual
facebook
user-acquisition
+1
vote
2
answers
Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?
asked
May 10, 2020
by
Yakir
(
390
points)
facebook
performance-based-marketing
user-acquisition
facebook audience network
+1
vote
1
answer
Why doesn't Facebook allow for CPI optimization at the start of a campaign?
asked
May 10, 2020
by
Anduin25
(
350
points)
facebook
cpi
optimization
+2
votes
3
answers
What should be focused on in a FB Ads Account review?
asked
Apr 13, 2020
by
jakub_chour
(
140
points)
facebook
performance-based-marketing
+1
vote
2
answers
What is a low budget + low risk strategy for mobile user acquisition in a recession?
asked
Apr 1, 2020
by
totalnoob
(
150
points)
user-acquisition
mobile-advertising
facebook
+4
votes
2
answers
Are average user acquisition costs relevant or actionable?
asked
Mar 20, 2020
by
lino
(
460
points)
user-acquisition
facebook
ltv
conversion rate
subscription
+1
vote
1
answer
FB campaign strategy: I'm using VO with high quality Lookalike Audiences but ROAS is still declining. Why?
asked
Mar 5, 2020
by
ua_2104
(
230
points)
facebook
lookalike audiences
optimization
user-acquisition
+2
votes
0
answers
How many creative assets are needed for a hypercasual title at global launch?
asked
Feb 26, 2020
by
Dcbross
(
300
points)
facebook
user-acquisition
mobile-advertising
creatives
hypercasual
+3
votes
1
answer
How do you account for social proof of legacy creatives while running FB creative tests?
asked
Feb 22, 2020
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-advertising
creatives
analytics
+3
votes
2
answers
What do you define as a good IPM for creatives?
asked
Feb 12, 2020
by
raqa
(
670
points)
user-acquisition
mobile-advertising
facebook
creatives
analytics
+3
votes
1
answer
What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?
asked
Jan 29, 2020
by
fb-8Y&1
(
160
points)
mobile
facebook audiences
facebook
+5
votes
0
answers
How can auction overlap between Facebook IAP and VO campaigns be avoided?
asked
Jan 24, 2020
by
matt.lp
(
250
points)
iap
facebook
facebook audiences
+6
votes
2
answers
What are best practices for creating Facebook Lookalike audiences?
asked
Jan 24, 2020
by
matt.lp
(
250
points)
facebook
lookalike audiences
+6
votes
0
answers
When does Facebook shift from market-data to your ad account's data for AEO campaigns?
asked
Jan 17, 2020
by
incipiagabe
(
560
points)
facebook
aeo
mobile-advertising
+7
votes
2
answers
Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?
asked
Dec 17, 2019
by
parica99
(
500
points)
optimization
user-acquisition
mobile-marketing
facebook
+3
votes
1
answer
What are best practices for optimizing ad revenue from FAN in open bidding on Admob?
asked
Dec 12, 2019
by
Adstal
(
1.4k
points)
facebook
optimization
open-bidding
admob
mediation
+7
votes
2
answers
What are best practices for mobile re-targeting?
asked
Dec 11, 2019
by
raqa
(
670
points)
facebook
mobile-marketing
retargeting
deeplinks
user-reacquisition
+6
votes
1
answer
What is a safe upper limit of audience saturation in a Facebook ad set?
asked
Dec 7, 2019
by
fritzchain
(
610
points)
facebook
facebook audiences
+3
votes
2
answers
How do the prices of an app's IAPs impact the CPI paid for installs of that app?
asked
Nov 19, 2019
by
blue123
(
220
points)
user-acquisition
facebook
mobile-advertising
cpi
+2
votes
1
answer
Whats the best way to model out increased Holiday costs?
asked
Nov 12, 2019
by
fritzchain
(
610
points)
performance-based-marketing
facebook
user-acquisition
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