Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

2 answers

What do you define as a good IPM for creatives?

asked Feb 12 by raqa (670 points)

+5 votes

1 answer

How do you assess an external / competitive app or team's performance marketing strategies?

asked Jan 31 by ShamanthRao (2.3k points)

+3 votes

1 answer

What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?

asked Jan 29 by fb-8Y&1 (160 points)

+4 votes

1 answer

How can the "optimal" CPT per keyword be calculated on Apple Search Ads?

asked Jan 28 by ipais (190 points)

+5 votes

0 answers

How can auction overlap between Facebook IAP and VO campaigns be avoided?

asked Jan 24 by matt.lp (250 points)

+6 votes

2 answers

What are best practices for creating Facebook Lookalike audiences?

asked Jan 24 by matt.lp (250 points)

+12 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked Jan 21 by Blake E (220 points)

+8 votes

2 answers

What are best practices or app uninstall measurement?

asked Jan 21 by raqa (670 points)

+6 votes

0 answers

When does Facebook shift from market-data to your ad account's data for AEO campaigns?

asked Jan 17 by incipiagabe (560 points)

+8 votes

2 answers

What are important considerations when making an app compliant with CCPA and GDPR?

asked Jan 15 by Nicolas R. (330 points)

+6 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12 by Eric_Seufert (13.1k points)

+8 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7 by parica99 (470 points)

+1 vote

0 answers

Which one of these waterfall setups is better and why?

asked Jan 3 by parica99 (470 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3 by banger (220 points)

+6 votes

2 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (790 points)

+5 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (270 points)

+9 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (650 points)

+6 votes

2 answers

Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?

asked Dec 17, 2019 by parica99 (470 points)

+3 votes

2 answers

Is it possible to measure Facebook advertising performance for a Steam store listing?

asked Dec 17, 2019 by Eric_Seufert (13.1k points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (650 points)

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