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Modern Mobile Marketing at Scale is a workshop series organized in October by Mobile Dev Memo. Workshops will be held in NYC (Oct 2), San Francisco (Oct 16), and London (Oct 30). Click here for more information and to register.

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3 by ShamanthRao (1.3k points)

+2 votes

2 answers

How do you analyze multiple offline campaigns for attribution? (ie. radio + mailers + TV) etc

asked Jun 3 by liveink (440 points)

+1 vote

1 answer

Is there a relationship between organic mobile installs and paid mobile installs?

asked Jun 3 by cfarm (1.1k points)

+1 vote

1 answer

How can I measure the impact of brand marketing campaigns on my product?

asked May 31 by Eric_Seufert (7.3k points)

+1 vote

1 answer

What are push notification character limits by mobile device type?

asked May 24 by taylor (260 points)

+3 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24 by Eric_Seufert (7.3k points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23 by Jonathan_Raveh (290 points)

+8 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21 by Cameron (210 points)

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20 by taylor (260 points)

+3 votes

1 answer

Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?

asked May 17 by Avi (1.6k points)

+1 vote

1 answer

What's a good cadence for modifying campaigns? Monthly? Weekly?

asked May 17 by Avi (1.6k points)

+1 vote

0 answers

How many installs are needed to properly set ROAS goals?

asked May 17 by Avi (1.6k points)

+2 votes

1 answer

How and when should an app developer choose a Mobile Attribution Partner?

asked May 17 by Olivier Lemarié (1k points)

+1 vote

1 answer

What are strategies to maximize mobile ad revenue without cannibalizing IAPs?

asked May 16 by Avi (1.6k points)

+1 vote

1 answer

What's the best approach to using videos in app store previews?

asked May 16 by pabloasensio (180 points)

+1 vote

2 answers

What is the difference between re-engagement and re-targeting?

asked May 16 by Avi (1.6k points)

+4 votes

1 answer

What's the best approach for building a UA team from scratch?

asked May 15 by Olivier Lemarié (1k points)

+2 votes

3 answers

What are the differences between subscription-based and "basic" IAP business from a UA perpective?

asked May 15 by Olivier Lemarié (1k points)

+3 votes

1 answer

How can marketers track cross-device attribution?

asked May 15 by thomasbcna (800 points)

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