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+2
votes
2
answers
When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?
asked
Apr 27, 2020
by
Anduin25
(
340
points)
+2
votes
2
answers
What training/knowledge is necessary to excel in user acquisition?
asked
Apr 27, 2020
by
Anduin25
(
340
points)
+2
votes
0
answers
Should a desktop game advertise on mobile?
asked
Apr 27, 2020
by
Anduin25
(
340
points)
+3
votes
0
answers
Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?
asked
Apr 27, 2020
by
sylvainww
(
330
points)
user-acquisition
uac
mobile-marketing
+1
vote
1
answer
How can a Facebook Audience Network bidding unit be created in MAX?
asked
Apr 14, 2020
by
Eric_Seufert
(
14.2k
points)
header-bidding
max
facebook audience network
ad monetization
+2
votes
3
answers
What should be focused on in a FB Ads Account review?
asked
Apr 13, 2020
by
jakub_chour
(
140
points)
facebook
performance-based-marketing
+2
votes
1
answer
Should LAT users be handled differently across channels?
asked
Apr 13, 2020
by
dannyua
(
240
points)
user-acquisition
ad-tech
attribution
lat
+2
votes
1
answer
What is a good way to forecast cashflow requirements for ad monetized apps?
asked
Apr 13, 2020
by
megadave
(
180
points)
user-acquisition
mobile-advertising
cashflow
forecasting
+1
vote
2
answers
What is a low budget + low risk strategy for mobile user acquisition in a recession?
asked
Apr 1, 2020
by
totalnoob
(
150
points)
user-acquisition
mobile-advertising
facebook
+4
votes
2
answers
Are average user acquisition costs relevant or actionable?
asked
Mar 20, 2020
by
lino
(
460
points)
user-acquisition
facebook
ltv
conversion rate
subscription
+3
votes
0
answers
How much does additional info (sex, age, etc) supplied with an ad request influence on eCPM (for a hypercasual game)?
asked
Mar 18, 2020
by
igor
(
260
points)
hypercasual
ad-monetization
mobile-games
ecpm
+2
votes
0
answers
What are the best practices for choosing keywords when making an ad request in a hypercasual game?
asked
Mar 18, 2020
by
igor
(
260
points)
ad-monetization
hypercasual
ecpm
mobile-games
admob
+2
votes
1
answer
What is the average number of interstitials shown per install for a profitable hypercasual game?
asked
Mar 17, 2020
by
igor
(
260
points)
ad-monetization
ecpm
hypercasual
mobile-games
+1
vote
1
answer
FB campaign strategy: I'm using VO with high quality Lookalike Audiences but ROAS is still declining. Why?
asked
Mar 5, 2020
by
ua_2104
(
230
points)
facebook
lookalike audiences
optimization
user-acquisition
+1
vote
1
answer
What is the ideal campaign strategy when you are launching a new finance app in a country?
asked
Feb 27, 2020
by
Nish
(
130
points)
user-acquisition
fintech
+2
votes
0
answers
How many creative assets are needed for a hypercasual title at global launch?
asked
Feb 26, 2020
by
Dcbross
(
230
points)
facebook
user-acquisition
mobile-advertising
creatives
hypercasual
+3
votes
1
answer
How do you account for social proof of legacy creatives while running FB creative tests?
asked
Feb 22, 2020
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-advertising
creatives
analytics
+3
votes
2
answers
How do you decide an app launch UA budget?
asked
Feb 20, 2020
by
GrowCanada
(
150
points)
user-acquisition
soft launch
mobile-advertising
+3
votes
1
answer
What are the best methodologies for measuring influencer marketing campaigns?
asked
Feb 18, 2020
by
Chris_Barcinas
(
150
points)
user-acquisition
performance-based-marketing
influencer-marketing
+3
votes
2
answers
What do you define as a good IPM for creatives?
asked
Feb 12, 2020
by
raqa
(
670
points)
user-acquisition
mobile-advertising
facebook
creatives
analytics
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