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Recent
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+2
votes
0
answers
What are best practices for validating data sent to analytics tools?
asked
Jun 19, 2020
by
cherylgg
(
140
points)
analytics
debugging
alerting
segment
+3
votes
1
answer
What is the best practice regarding view-through attribution windows per acquisition channel?
asked
Jun 10, 2020
by
audebschr
(
170
points)
attribution
view-through-attribution
similarity method
cannibalization
+1
vote
1
answer
What is a Google Engaged View?
asked
Jun 5, 2020
by
ua_2104
(
230
points)
uac
user-acquisition
google
+2
votes
1
answer
Geo to choose for icons test?
asked
May 27, 2020
by
Varvara_sh93
(
140
points)
user-acquisition
mobile-marketing
uac
facebook
mobile-advertising
+1
vote
1
answer
Which tech stack should I include for a new app?
asked
May 27, 2020
by
trumads
(
180
points)
+1
vote
3
answers
How to optimize the Waterfall in monetization to fullfill the maximum revenue?
asked
May 27, 2020
by
wendy
(
130
points)
ad-monetization
ad-tech
optimization
ecpm
mobile-advertising
+2
votes
2
answers
What's the point of creative testing?
asked
May 27, 2020
by
Anduin25
(
350
points)
+2
votes
1
answer
What is the best structure for tracking downloads driven from a desktop website when you cannot use Branch?
asked
May 22, 2020
by
fritzchain
(
610
points)
desktop
appsflyer
branch
attribution
+1
vote
2
answers
Should ROAS be calculated before or after the 30% platform fee?
asked
May 22, 2020
by
Stephen
(
130
points)
user-acquisition
mobile-advertising
attribution
roas
+2
votes
3
answers
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
asked
May 21, 2020
by
Eric_Seufert
(
14.7k
points)
hypercasual
facebook
user-acquisition
+1
vote
1
answer
What mathematical models are recommended for estimating non-organic download uplift at launch?
asked
May 11, 2020
by
stebo148
(
130
points)
user-acquisition
modeling
launch strategy
soft launch
+1
vote
2
answers
Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?
asked
May 10, 2020
by
Yakir
(
390
points)
facebook
performance-based-marketing
user-acquisition
facebook audience network
+1
vote
1
answer
Why doesn't Facebook allow for CPI optimization at the start of a campaign?
asked
May 10, 2020
by
Anduin25
(
350
points)
facebook
cpi
optimization
+1
vote
3
answers
What result should you optimise for when you're testing creative?
asked
May 5, 2020
by
Anduin25
(
350
points)
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+2
votes
2
answers
When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?
asked
Apr 27, 2020
by
Anduin25
(
350
points)
+2
votes
2
answers
What training/knowledge is necessary to excel in user acquisition?
asked
Apr 27, 2020
by
Anduin25
(
350
points)
+3
votes
1
answer
Should a desktop game advertise on mobile?
asked
Apr 27, 2020
by
Anduin25
(
350
points)
+3
votes
0
answers
Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?
asked
Apr 27, 2020
by
sylvainww
(
330
points)
user-acquisition
uac
mobile-marketing
+1
vote
1
answer
How can a Facebook Audience Network bidding unit be created in MAX?
asked
Apr 14, 2020
by
Eric_Seufert
(
14.7k
points)
header-bidding
max
facebook audience network
ad monetization
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