Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+2 votes

0 answers

What are best practices for validating data sent to analytics tools?

asked Jun 19, 2020 by cherylgg (140 points)

+3 votes

1 answer

What is the best practice regarding view-through attribution windows per acquisition channel?

asked Jun 10, 2020 by audebschr (170 points)

+1 vote

1 answer

What is a Google Engaged View?

asked Jun 5, 2020 by ua_2104 (230 points)

+2 votes

1 answer

Geo to choose for icons test?

asked May 27, 2020 by Varvara_sh93 (140 points)

+1 vote

1 answer

Which tech stack should I include for a new app?

asked May 27, 2020 by trumads (180 points)

+1 vote

3 answers

How to optimize the Waterfall in monetization to fullfill the maximum revenue?

asked May 27, 2020 by wendy (130 points)

+2 votes

2 answers

What's the point of creative testing?

asked May 27, 2020 by Anduin25 (350 points)

+2 votes

1 answer

What is the best structure for tracking downloads driven from a desktop website when you cannot use Branch?

asked May 22, 2020 by fritzchain (610 points)

+1 vote

2 answers

Should ROAS be calculated before or after the 30% platform fee?

asked May 22, 2020 by Stephen (130 points)

+2 votes

3 answers

Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?

asked May 21, 2020 by Eric_Seufert (14.7k points)

+1 vote

1 answer

What mathematical models are recommended for estimating non-organic download uplift at launch?

asked May 11, 2020 by stebo148 (130 points)

+1 vote

2 answers

Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?

asked May 10, 2020 by Yakir (390 points)

+1 vote

1 answer

Why doesn't Facebook allow for CPI optimization at the start of a campaign?

asked May 10, 2020 by Anduin25 (350 points)

+1 vote

3 answers

What result should you optimise for when you're testing creative?

asked May 5, 2020 by Anduin25 (350 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1, 2020 by sylvainww (330 points)

+2 votes

2 answers

When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?

asked Apr 27, 2020 by Anduin25 (350 points)

+2 votes

2 answers

What training/knowledge is necessary to excel in user acquisition?

asked Apr 27, 2020 by Anduin25 (350 points)

+3 votes

1 answer

Should a desktop game advertise on mobile?

asked Apr 27, 2020 by Anduin25 (350 points)

+3 votes

0 answers

Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?

asked Apr 27, 2020 by sylvainww (330 points)

+1 vote

1 answer

How can a Facebook Audience Network bidding unit be created in MAX?

asked Apr 14, 2020 by Eric_Seufert (14.7k points)

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