Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

2 answers

What is the difference between re-engagement and re-targeting?

asked May 16 by Avi (1.5k points)

+4 votes

1 answer

What's the best approach for building a UA team from scratch?

asked May 15 by Olivier Lemarié (960 points)

+2 votes

3 answers

What are the differences between subscription-based and "basic" IAP business from a UA perpective?

asked May 15 by Olivier Lemarié (960 points)

+3 votes

1 answer

How can marketers track cross-device attribution?

asked May 15 by thomasbcna (800 points)

+2 votes

2 answers

How do MMPs attribute self-attributing networks?

asked May 14 by ShamanthRao (940 points)

+1 vote

1 answer

What is LiveOps and how does it affect UA Performance for mobile games?

asked May 14 by Avi (1.5k points)

+2 votes

2 answers

asked May 13 by Avi (1.5k points)

+1 vote

1 answer

What are the best practices for ad monetization through Interstitials?

asked May 10 by Avi (1.5k points)

+3 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9 by Avi (1.5k points)

+1 vote

2 answers

What is Creative Optimization for User Acquisition?

asked May 8 by Avi (1.5k points)

+1 vote

2 answers

What is App Store Optimization?

asked May 7 by Avi (1.5k points)

+4 votes

0 answers

How do you recommend preparing for Campaign Budget Optimization becoming fixed default?

asked May 7 by ShamanthRao (940 points)

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7 by ShamanthRao (940 points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7 by ShamanthRao (940 points)

+1 vote

0 answers

Is there value in bundling different Facebook creative formats in the same ad set?

asked May 7 by ShamanthRao (940 points)

+1 vote

0 answers

Is there value in customizing assets for Facebook?

asked May 7 by ShamanthRao (940 points)

0 votes

1 answer

What is Real Time Bidding?

asked May 4 by Eric_Seufert (4.2k points)

+1 vote

1 answer

What is lifetime customer value (LTV)?

asked Apr 30 by Eric_Seufert (4.2k points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30 by Eric_Seufert (4.2k points)

+1 vote

1 answer

What is header bidding?

asked Apr 30 by Eric_Seufert (4.2k points)

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