Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+6 votes

1 answer

What are some of the best practices for soft launching an app?

asked Jun 6 by cfarm (960 points)

+6 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5 by alex (200 points)

+2 votes

2 answers

How would you set-up a cooperative (non-competitive) working arrangement between 2 UA Teams?

asked Jun 5 by CM_Scruffy (160 points)

+4 votes

2 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5 by Yakir (250 points)

+1 vote

1 answer

What are good examples of products that have scaled FB with an AOV <$40 and ROAS > .8?

asked Jun 4 by SirFern (190 points)

+3 votes

1 answer

What are best practices for running ads on Snapchat?

asked Jun 4 by Yakir (250 points)

+2 votes

0 answers

What's the best way to attribute indirect conversions from an ad?

asked Jun 4 by Yakir (250 points)

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3 by ShamanthRao (1.3k points)

+2 votes

2 answers

How do you analyze multiple offline campaigns for attribution? (ie. radio + mailers + TV) etc

asked Jun 3 by liveink (440 points)

+1 vote

1 answer

Is there a relationship between organic mobile installs and paid mobile installs?

asked Jun 3 by cfarm (960 points)

+1 vote

1 answer

How can I measure the impact of brand marketing campaigns on my product?

asked May 31 by Eric_Seufert (6.2k points)

+1 vote

1 answer

What are push notification character limits by mobile device type?

asked May 24 by taylor (260 points)

+2 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24 by Eric_Seufert (6.2k points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23 by Jonathan_Raveh (310 points)

+8 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21 by Cameron (210 points)

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20 by taylor (260 points)

+3 votes

1 answer

Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?

asked May 17 by Avi (1.6k points)

+1 vote

1 answer

What's a good cadence for modifying campaigns? Monthly? Weekly?

asked May 17 by Avi (1.6k points)

+1 vote

0 answers

How many installs are needed to properly set ROAS goals?

asked May 17 by Avi (1.6k points)

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