Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

1 answer

What are implications of ITP for web advertisers?

asked Dec 26, 2020 by ShamanthRao (2.4k points)

+1 vote

3 answers

Will ATT affect Facebook website conversion campaigns?

asked Dec 26, 2020 by lilpouch (130 points)

+1 vote

1 answer

What is the LAT enabled rate on Tik Tok ads?

asked Dec 26, 2020 by denizdemircio (230 points)

+1 vote

3 answers

App monetization: Advertising with or without a premium option?

asked Dec 26, 2020 by Lukas (130 points)

+2 votes

2 answers

How can you forecast the % increase in CPI in relation to % increase of daily spend on Facebook?

asked Dec 26, 2020 by Thisisyasser (140 points)

+1 vote

3 answers

Are SKAdNetwork conversion events sent from the client and not S2S?

asked Dec 10, 2020 by denizdemircio (230 points)

+2 votes

1 answer

Does Facebook use web advertising conversion signals to optimize app advertising campaigns?

asked Nov 30, 2020 by Eric_Seufert (15.1k points)

+2 votes

1 answer

How does ITP change for iOS in iOS14?

asked Nov 28, 2020 by Eric_Seufert (15.1k points)

+2 votes

1 answer

Do you think Facebook keeps some kind of quality score at the image/video asset level?

asked Nov 24, 2020 by simlejeune (230 points)

+1 vote

1 answer

Will ATT in iOS14 impact Facebook app-to-web campaigns tracked via Facebook pixel?

asked Nov 23, 2020 by Eric_Seufert (15.1k points)

+3 votes

1 answer

Have any large Mobile Game Developers tested Mobile Web Native, and if yes how did it go?

asked Nov 15, 2020 by mlolm (150 points)

+2 votes

1 answer

How do services like AppAnnie come up with retention data?

asked Nov 15, 2020 by Sven_Juergens (270 points)

+2 votes

1 answer

Best approach to optimize FB campaigns when CPA is very high ($100+)?

asked Nov 11, 2020 by ShamanthRao (2.4k points)

+3 votes

1 answer

How to calculate CPA for Google UAC?

asked Nov 9, 2020 by Avellum (370 points)

+2 votes

1 answer

Can mobile campaigns via Google Marketing Platform (ex-DoubleClick) be targeted better than with Google UAC?

asked Oct 27, 2020 by Mme_Box (140 points)

+4 votes

2 answers

iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?

asked Oct 21, 2020 by MirceaG (160 points)

+2 votes

2 answers

Is D7 ROAS the best metric for evaluating campaign performance?

asked Oct 7, 2020 by ua_2104 (230 points)

+2 votes

0 answers

What is the ideal method to calculate the CAC (Customer Acquisition Cost) payback window for shopping apps?

asked Oct 7, 2020 by atul12007 (240 points)

+3 votes

1 answer

How many installs / impressions are needed for a statistically significant IPM on Facebook?

asked Sep 28, 2020 by Simon (150 points)

+2 votes

2 answers

What is the best mediation to use for mobile games?

asked Sep 26, 2020 by tonydhsuh (150 points)

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