Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1 by sylvainww (330 points)

+2 votes

2 answers

When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?

asked Apr 27 by Anduin25 (340 points)

+2 votes

2 answers

What training/knowledge is necessary to excel in user acquisition?

asked Apr 27 by Anduin25 (340 points)

+2 votes

0 answers

Should a desktop game advertise on mobile?

asked Apr 27 by Anduin25 (340 points)

+3 votes

0 answers

Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?

asked Apr 27 by sylvainww (330 points)

+1 vote

1 answer

How can a Facebook Audience Network bidding unit be created in MAX?

asked Apr 14 by Eric_Seufert (13.1k points)

+2 votes

3 answers

What should be focused on in a FB Ads Account review?

asked Apr 13 by jakub_chour (140 points)

+2 votes

1 answer

Should LAT users be handled differently across channels?

asked Apr 13 by dannyua (240 points)

+2 votes

1 answer

What is a good way to forecast cashflow requirements for ad monetized apps?

asked Apr 13 by megadave (180 points)

+1 vote

2 answers

What is a low budget + low risk strategy for mobile user acquisition in a recession?

asked Apr 1 by totalnoob (150 points)

+4 votes

2 answers

Are average user acquisition costs relevant or actionable?

asked Mar 20 by lino (430 points)

+3 votes

0 answers

How much does additional info (sex, age, etc) supplied with an ad request influence on eCPM (for a hypercasual game)?

asked Mar 18 by igor (260 points)

+2 votes

0 answers

What are the best practices for choosing keywords when making an ad request in a hypercasual game?

asked Mar 18 by igor (260 points)

+2 votes

1 answer

What is the average number of interstitials shown per install for a profitable hypercasual game?

asked Mar 17 by igor (260 points)

+1 vote

1 answer

FB campaign strategy: I'm using VO with high quality Lookalike Audiences but ROAS is still declining. Why?

asked Mar 5 by ua_2104 (220 points)

+1 vote

1 answer

What is the ideal campaign strategy when you are launching a new finance app in a country?

asked Feb 27 by Nish (130 points)

+2 votes

0 answers

How many creative assets are needed for a hypercasual title at global launch?

asked Feb 26 by Dcbross (230 points)

+3 votes

1 answer

How do you account for social proof of legacy creatives while running FB creative tests?

asked Feb 22 by ShamanthRao (2.3k points)

+3 votes

2 answers

How do you decide an app launch UA budget?

asked Feb 20 by GrowCanada (150 points)

+3 votes

1 answer

What are the best methodologies for measuring influencer marketing campaigns?

asked Feb 18 by Chris_Barcinas (150 points)

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