Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20, 2019 by taylor (260 points)

+3 votes

1 answer

Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?

asked May 17, 2019 by Avi (2k points)

+1 vote

1 answer

What's a good cadence for modifying campaigns? Monthly? Weekly?

asked May 17, 2019 by Avi (2k points)

+1 vote

0 answers

How many installs are needed to properly set ROAS goals?

asked May 17, 2019 by Avi (2k points)

+2 votes

2 answers

How and when should an app developer choose a Mobile Attribution Partner?

asked May 17, 2019 by Olivier Lemarié (1k points)

+1 vote

1 answer

What are strategies to maximize mobile ad revenue without cannibalizing IAPs?

asked May 16, 2019 by Avi (2k points)

+1 vote

1 answer

What's the best approach to using videos in app store previews?

asked May 16, 2019 by pabloasensio (240 points)

+1 vote

2 answers

What is the difference between re-engagement and re-targeting?

asked May 16, 2019 by Avi (2k points)

+5 votes

1 answer

What's the best approach for building a UA team from scratch?

asked May 15, 2019 by Olivier Lemarié (1k points)

+2 votes

3 answers

What are the differences between subscription-based and "basic" IAP business from a UA perpective?

asked May 15, 2019 by Olivier Lemarié (1k points)

+3 votes

2 answers

How can marketers track cross-device attribution?

asked May 15, 2019 by thomasbcna (2.4k points)

+2 votes

2 answers

How do MMPs attribute self-attributing networks?

asked May 14, 2019 by ShamanthRao (2.4k points)

+1 vote

1 answer

What is LiveOps and how does it affect UA Performance for mobile games?

asked May 14, 2019 by Avi (2k points)

+3 votes

3 answers

asked May 13, 2019 by Avi (2k points)

+2 votes

2 answers

What are the best practices for ad monetization through Interstitials?

asked May 10, 2019 by Avi (2k points)

+4 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9, 2019 by Avi (2k points)

+1 vote

2 answers

What is Creative Optimization for User Acquisition?

asked May 8, 2019 by Avi (2k points)

+1 vote

2 answers

What is App Store Optimization?

asked May 7, 2019 by Avi (2k points)

+6 votes

0 answers

How do you recommend preparing for Campaign Budget Optimization becoming fixed default?

asked May 7, 2019 by ShamanthRao (2.4k points)

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7, 2019 by ShamanthRao (2.4k points)

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