Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

2 answers

Should ROAS be calculated before or after the 30% platform fee?

asked May 22 by Stephen (130 points)

+2 votes

3 answers

Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?

asked May 21 by Eric_Seufert (12.4k points)

+1 vote

1 answer

What mathematical models are recommended for estimating non-organic download uplift at launch?

asked May 11 by stebo148 (130 points)

+1 vote

2 answers

Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?

asked May 10 by Yakir (290 points)

+1 vote

1 answer

Why doesn't Facebook allow for CPI optimization at the start of a campaign?

asked May 10 by Anduin25 (340 points)

+1 vote

1 answer

What result should you optimise for when you're testing creative?

asked May 5 by Anduin25 (340 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1 by sylvainww (290 points)

+2 votes

2 answers

When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?

asked Apr 27 by Anduin25 (340 points)

+2 votes

2 answers

What training/knowledge is necessary to excel in user acquisition?

asked Apr 27 by Anduin25 (340 points)

+2 votes

0 answers

Should a desktop game advertise on mobile?

asked Apr 27 by Anduin25 (340 points)

+3 votes

0 answers

Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?

asked Apr 27 by sylvainww (290 points)

+1 vote

1 answer

How can a Facebook Audience Network bidding unit be created in MAX?

asked Apr 14 by Eric_Seufert (12.4k points)

+2 votes

3 answers

What should be focused on in a FB Ads Account review?

asked Apr 13 by jakub_chour (140 points)

+2 votes

1 answer

Should LAT users be handled differently across channels?

asked Apr 13 by dannyua (240 points)

+2 votes

1 answer

What is a good way to forecast cashflow requirements for ad monetized apps?

asked Apr 13 by megadave (180 points)

+1 vote

2 answers

What is a low budget + low risk strategy for mobile user acquisition in a recession?

asked Apr 1 by totalnoob (150 points)

+4 votes

2 answers

Are average user acquisition costs relevant or actionable?

asked Mar 20 by lino (320 points)

+3 votes

0 answers

How much does additional info (sex, age, etc) supplied with an ad request influence on eCPM (for a hypercasual game)?

asked Mar 18 by igor (260 points)

+2 votes

0 answers

What are the best practices for choosing keywords when making an ad request in a hypercasual game?

asked Mar 18 by igor (260 points)

+2 votes

1 answer

What is the average number of interstitials shown per install for a profitable hypercasual game?

asked Mar 17 by igor (260 points)

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