Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+5 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12 by Eric_Seufert (10.2k points)

+8 votes

2 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7 by parica99 (440 points)

0 votes

0 answers

Which one of these waterfall setups is better and why?

asked Jan 3 by parica99 (440 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3 by banger (220 points)

+6 votes

2 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (750 points)

+5 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (250 points)

+9 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (650 points)

+6 votes

2 answers

Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?

asked Dec 17, 2019 by parica99 (440 points)

+3 votes

2 answers

Is it possible to measure Facebook advertising performance for a Steam store listing?

asked Dec 17, 2019 by Eric_Seufert (10.2k points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (530 points)

+7 votes

2 answers

What are best practices for mobile re-targeting?

asked Dec 11, 2019 by raqa (650 points)

+6 votes

1 answer

What is a safe upper limit of audience saturation in a Facebook ad set?

asked Dec 7, 2019 by fritzchain (410 points)

+6 votes

1 answer

Does it make sense to attribute a percentage of organic installs to paid for LAT users?

asked Dec 6, 2019 by Tommaso (180 points)

+2 votes

2 answers

How do the prices of an app's IAPs impact the CPI paid for installs of that app?

asked Nov 19, 2019 by blue123 (190 points)

+2 votes

1 answer

What's advisable if a Google UAC tROAS campaign is prompting to increase the daily budget by more than 100%?

asked Nov 13, 2019 by sagar (140 points)

+2 votes

3 answers

Will Google UAC always perform worse / deliver less on iOS versus Android?

asked Nov 13, 2019 by Eric_Seufert (10.2k points)

+2 votes

1 answer

Whats the best way to model out increased Holiday costs?

asked Nov 12, 2019 by fritzchain (410 points)

+4 votes

0 answers

What are the best practices for custom store listings in Google Play Store?

asked Nov 12, 2019 by DogukanDag (210 points)

+4 votes

3 answers

How many 'subscribe' events should be collected before running a Facebook ad optimized for subscribe?

asked Nov 1, 2019 by ggst (160 points)

+4 votes

1 answer

What are best practices for using competitor names in keyword?

asked Oct 30, 2019 by Mig (160 points)

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