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Modern Mobile Marketing at Scale is a workshop series organized in October by Mobile Dev Memo. Workshops will be held in NYC (Oct 2), San Francisco (Oct 16), and London (Oct 30). Click here for more information and to register.

+2 votes

1 answer

How does one measure the marketability of a mobile game?

asked Jul 29 by sailacharlie (260 points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29 by Dustin (400 points)

0 votes

1 answer

Does recency affect an app's ranking in the App Store?

asked Jul 28 by Alex_Beguin (140 points)

0 votes

2 answers

At what point in an app's lifecycle does it make sense to extend marketing payback windows?

asked Jul 24 by Eric_Seufert (7.3k points)

+1 vote

0 answers

What are popular third-party data sources for mobile programmatic marketing?

asked Jul 24 by Eric_Seufert (7.3k points)

+2 votes

0 answers

What's the minimum size of a seed custom audience to create an effective Facebook lookalike audience?

asked Jul 24 by Eric_Seufert (7.3k points)

+1 vote

1 answer

What are ARPU benchmarks for mobile gaming genres?

asked Jul 19 by MeltdownInteractive (310 points)

+3 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12 by cfarm (1.1k points)

+3 votes

1 answer

What are best practices for using feature ad assets in UAC?

asked Jul 11 by matejnosal (420 points)

+1 vote

1 answer

What are the first steps to start adopting / testing programmatic marketing campaigns on mobile?

asked Jul 10 by luisg (130 points)

+4 votes

1 answer

What is the best way to plan user acquisition during the soft launch phase of a mobile game?

asked Jul 9 by sailacharlie (260 points)

+4 votes

1 answer

What is the best way to model eCPM decay?

asked Jul 5 by cfarm (1.1k points)

+6 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3 by rinopie (190 points)

+1 vote

1 answer

What is the best approach when attempting to calculate the value of LAT installs?

asked Jul 2 by FTGAdam (140 points)

+1 vote

3 answers

How do you deal with Facebook over-attributing conversions?

asked Jul 2 by J-Dubs (710 points)

+1 vote

2 answers

What is the best service to conduct Focus Groups for game concepts in the US?

asked Jun 27 by gurinderiift (130 points)

+3 votes

2 answers

What are alternatives to last-click attribution in mobile advertising?

asked Jun 25 by Eric_Seufert (7.3k points)

+3 votes

1 answer

How can I measure the impact of ASO activities on my app's organic install performance?

asked Jun 25 by Eric_Seufert (7.3k points)

0 votes

1 answer

What are key considerations when setting view-through and click attribution windows for mobile campaigns?

asked Jun 25 by Eric_Seufert (7.3k points)

+5 votes

1 answer

What ways do creative teams organize themselves to come up with new ideas?

asked Jun 20 by cfarm (1.1k points)

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