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+6
votes
1
answer
What is the best way to model eCPM decay?
asked
Jul 5, 2019
by
cfarm
(
1.6k
points)
ecpm
user-acquisition
performance-based-marketing
modeling
+7
votes
3
answers
Do you have a rough number of creative assets that you aim to make per $15k of spend?
asked
Jul 3, 2019
by
rinopie
(
200
points)
creative strategy
performance-based-marketing
creatives
+1
vote
1
answer
What is the best approach when attempting to calculate the value of LAT installs?
asked
Jul 2, 2019
by
FTGAdam
(
140
points)
user-acquisition
ltv
roas
attribution
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+1
vote
2
answers
What is the best service to conduct Focus Groups for game concepts in the US?
asked
Jun 27, 2019
by
gurinderiift
(
130
points)
+3
votes
2
answers
What are alternatives to last-click attribution in mobile advertising?
asked
Jun 25, 2019
by
Eric_Seufert
(
14.6k
points)
last-click
attribution
measurement
performance-based-marketing
+3
votes
1
answer
How can I measure the impact of ASO activities on my app's organic install performance?
asked
Jun 25, 2019
by
Eric_Seufert
(
14.6k
points)
aso
measurement
+1
vote
1
answer
What are key considerations when setting view-through and click attribution windows for mobile campaigns?
asked
Jun 25, 2019
by
Eric_Seufert
(
14.6k
points)
attribution
measurement
+6
votes
1
answer
What ways do creative teams organize themselves to come up with new ideas?
asked
Jun 20, 2019
by
cfarm
(
1.6k
points)
creative testing
creative strategy
creatives
performance-based-marketing
+3
votes
1
answer
What is the optimal audience size for AEO and VO Facebook ad sets?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
performance-based-marketing
mobile-advertising
algorithmic-campaigns
facebook
+8
votes
2
answers
How do you test brand new creative themes on Facebook when your current creatives are performing really well?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
facebook
creative strategy
mobile
mobile-marketing
creative testing
+2
votes
3
answers
How can I view a competitor's ad creatives on Facebook?
asked
Jun 18, 2019
by
Phouttier
(
330
points)
facebook
creatives
mobile
competitive analysis
+3
votes
1
answer
How do you scale Facebook AEO campaigns while minimizing audience overlap?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
facebook
user-acquisition
mobile-marketing
lookalike audiences
+2
votes
1
answer
How should I choose optimal in-app events to bid against at the start of a Google UAC campaign?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
uac
mobile-marketing
user-acquisition
+2
votes
0
answers
What are best practices for Out of Home advertising?
asked
Jun 17, 2019
by
Phouttier
(
330
points)
ooh
non digital marketing
brand marketing
0
votes
1
answer
What is fingerprinting in mobile attribution?
asked
Jun 16, 2019
by
Eric_Seufert
(
14.6k
points)
mobile-marketing
attribution
+1
vote
1
answer
What is a DSP?
asked
Jun 16, 2019
by
Eric_Seufert
(
14.6k
points)
mobile-marketing
programmatic
+3
votes
1
answer
Which Facebook campaign will perform better (higher ROAS) in the long term: AEO with purchase event targeting or VO?
asked
Jun 13, 2019
by
breter
(
1k
points)
facebook
performance-based-marketing
mobile-advertising
+1
vote
1
answer
How are mobile ad mediation services able to provide impression-level revenue values?
asked
Jun 11, 2019
by
Eric_Seufert
(
14.6k
points)
mobile
ad-monetization
mediation
ads-ltv
+3
votes
2
answers
How do Facebook lookalikes based on platform-specific Custom Audiences perform?
asked
Jun 11, 2019
by
justin_stolzenberg
(
370
points)
facebook
mobile
lookalike
platform
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