Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

2 answers

How do Facebook lookalikes based on platform-specific Custom Audiences perform?

asked Jun 11, 2019 by justin_stolzenberg (370 points)

+2 votes

1 answer

When should a team add ancillary marketing strategies to complement performance-based mobile marketing?

asked Jun 8, 2019 by Adrián García Ramos (170 points)

+2 votes

0 answers

How do FB Reach and Frequency compare to the Action buying type for hyper-casual games?

asked Jun 7, 2019 by Sherryyang (150 points)

+6 votes

1 answer

What are some of the best practices for soft launching an app?

asked Jun 6, 2019 by cfarm (1.3k points)

+7 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5, 2019 by alex (280 points)

+2 votes

2 answers

How would you set-up a cooperative (non-competitive) working arrangement between 2 UA Teams?

asked Jun 5, 2019 by CM_Scruffy (160 points)

+5 votes

2 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5, 2019 by Yakir (290 points)

+1 vote

1 answer

What are good examples of products that have scaled FB with an AOV <$40 and ROAS > .8?

asked Jun 4, 2019 by SirFern (210 points)

+3 votes

1 answer

What are best practices for running ads on Snapchat?

asked Jun 4, 2019 by Yakir (290 points)

+2 votes

1 answer

What's the best way to attribute indirect conversions from an ad?

asked Jun 4, 2019 by Yakir (290 points)

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3, 2019 by ShamanthRao (2.3k points)

+2 votes

2 answers

How do you analyze multiple offline campaigns for attribution? (ie. radio + mailers + TV) etc

asked Jun 3, 2019 by liveink (450 points)

+1 vote

1 answer

Is there a relationship between organic mobile installs and paid mobile installs?

asked Jun 3, 2019 by cfarm (1.3k points)

+1 vote

1 answer

How can I measure the impact of brand marketing campaigns on my product?

asked May 31, 2019 by Eric_Seufert (11.8k points)

+1 vote

1 answer

What are push notification character limits by mobile device type?

asked May 24, 2019 by taylor (260 points)

+5 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24, 2019 by Eric_Seufert (11.8k points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23, 2019 by megadave (180 points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23, 2019 by Jonathan_Raveh (660 points)

+9 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21, 2019 by Cameron (280 points)

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20, 2019 by taylor (260 points)

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