Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+2 votes

0 answers

How many creative assets are needed for a hypercasual title at global launch?

asked Feb 26, 2020 by Dcbross (310 points)

+3 votes

1 answer

How do you account for social proof of legacy creatives while running FB creative tests?

asked Feb 22, 2020 by ShamanthRao (2.4k points)

+3 votes

2 answers

How do you decide an app launch UA budget?

asked Feb 20, 2020 by GrowCanada (150 points)

+3 votes

1 answer

What are the best methodologies for measuring influencer marketing campaigns?

asked Feb 18, 2020 by Chris_Barcinas (150 points)

+3 votes

2 answers

What do you define as a good IPM for creatives?

asked Feb 12, 2020 by raqa (670 points)

+5 votes

1 answer

How do you assess an external / competitive app or team's performance marketing strategies?

asked Jan 31, 2020 by ShamanthRao (2.4k points)

+3 votes

1 answer

What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?

asked Jan 29, 2020 by fb-8Y&1 (160 points)

+4 votes

1 answer

How can the "optimal" CPT per keyword be calculated on Apple Search Ads?

asked Jan 28, 2020 by ipais (190 points)

+5 votes

0 answers

How can auction overlap between Facebook IAP and VO campaigns be avoided?

asked Jan 24, 2020 by matt.lp (250 points)

+6 votes

2 answers

What are best practices for creating Facebook Lookalike audiences?

asked Jan 24, 2020 by matt.lp (250 points)

+12 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked Jan 21, 2020 by Blake E (220 points)

+8 votes

2 answers

What are best practices for app uninstall measurement?

asked Jan 21, 2020 by raqa (670 points)

+6 votes

0 answers

When does Facebook shift from market-data to your ad account's data for AEO campaigns?

asked Jan 17, 2020 by incipiagabe (560 points)

+8 votes

2 answers

What are important considerations when making an app compliant with CCPA and GDPR?

asked Jan 15, 2020 by Nicolas R. (330 points)

+7 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12, 2020 by Eric_Seufert (15k points)

+9 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7, 2020 by parica99 (500 points)

+1 vote

0 answers

Which one of these waterfall setups is better and why?

asked Jan 3, 2020 by parica99 (500 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3, 2020 by banger (220 points)

+6 votes

2 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (890 points)

+6 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (300 points)

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