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Mobile Dev Memo
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1
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What is LiveOps and how does it affect UA Performance for mobile games?
asked
May 14
by
Avi
(
1.6k
points)
mobile-marketing
user-acquisition
liveops
mobile-games
+3
votes
3
answers
What is ROAS?
asked
May 13
by
Avi
(
1.6k
points)
mobile-marketing
user-acquisition
metrics
+1
vote
1
answer
What are the best practices for ad monetization through Interstitials?
asked
May 10
by
Avi
(
1.6k
points)
mobile
ad-tech
ad-monetization
mobile-marketing
+3
votes
3
answers
What is the impact of Retention on UA performance?
asked
May 9
by
Avi
(
1.6k
points)
mobile-marketing
user-acquisition
mobile
retention
ltv
+1
vote
2
answers
What is Creative Optimization for User Acquisition?
asked
May 8
by
Avi
(
1.6k
points)
optimization
mobile
creatives
mobile-marketing
user-acquisition
+1
vote
2
answers
What is App Store Optimization?
asked
May 7
by
Avi
(
1.6k
points)
aso
organic
optimization
mobile
+6
votes
0
answers
How do you recommend preparing for Campaign Budget Optimization becoming fixed default?
asked
May 7
by
ShamanthRao
(
1.6k
points)
facebook
mobile-marketing
optimization
+1
vote
2
answers
How do you optimize Google UAC campaigns to improve performance?
asked
May 7
by
ShamanthRao
(
1.6k
points)
mobile
google
mobile-marketing
optimization
+1
vote
4
answers
How much of a problem is audience overlap between Facebook ad sets?
asked
May 7
by
ShamanthRao
(
1.6k
points)
facebook
mobile
algorithmic-campaigns
facebook audiences
+2
votes
0
answers
Is there value in bundling different Facebook creative formats in the same ad set?
asked
May 7
by
ShamanthRao
(
1.6k
points)
facebook
algorithmic-campaigns
creatives
+2
votes
0
answers
Is there value in customizing assets for Facebook?
asked
May 7
by
ShamanthRao
(
1.6k
points)
facebook
algorithmic-campaigns
mobile
creatives
0
votes
1
answer
What is Real Time Bidding?
asked
May 4
by
Eric_Seufert
(
8.4k
points)
ad-tech
mobile-advertising
programmatic
mobile
+1
vote
1
answer
What is lifetime customer value (LTV)?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
ltv
metrics
+1
vote
5
answers
What are the most important metrics to track in mobile advertising campaigns?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
mobile
mobile-marketing
mobile-advertising
optimization
metrics
+1
vote
1
answer
What is header bidding?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
ad-tech
optimization
0
votes
1
answer
How do mobile ad networks deliver CPI traffic?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
ad-tech
mobile
mobile-marketing
mobile-advertising
+1
vote
1
answer
What is mobile ad mediation?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
mobile
ad-tech
+1
vote
1
answer
How does mobile attribution work?
asked
Apr 30
by
Eric_Seufert
(
8.4k
points)
mobile
mobile-marketing
mobile-advertising
ad-tech
0
votes
1
answer
How do I calculate organic contribution from paid marketing campaigns?
asked
Apr 28
by
Eric_Seufert
(
8.4k
points)
organic
virality
user-acquisition
+1
vote
1
answer
What is Media Mix Modeling?
asked
Apr 27
by
Eric_Seufert
(
8.4k
points)
user-acquisition
paid-marketing
incrementality
media-mix-modeling
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