Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

0 answers

How many conversions will it take for a machine to finish learning in the CPA campaign of Google Ads?

asked Jul 22 by trchiu (130 points)

+2 votes

1 answer

Hyper Casual CTR Inconsistencies from Traffic to Install campaigns

asked Jul 22 by dannyua (240 points)

+1 vote

0 answers

Any success advertising a F2P desktop/mobile game on display networks such as CPMStar, FanByte, PlayWire etc?

asked Jul 21 by MeltdownInteractive (400 points)

+1 vote

0 answers

Possible Facebook campaign setup post iOS 14 with SKAdNetwork?

asked Jul 5 by adams (190 points)

+1 vote

1 answer

How to deal with Facebook audience overlap?

asked Jul 5 by huch93 (130 points)

+2 votes

0 answers

What are best practices for validating data sent to analytics tools?

asked Jun 19 by cherylgg (140 points)

+2 votes

1 answer

What is the best practice regarding view-through attribution windows per acquisition channel?

asked Jun 10 by audebschr (140 points)

+1 vote

1 answer

What is a Google Engaged View?

asked Jun 5 by ua_2104 (190 points)

+2 votes

1 answer

Geo to choose for icons test?

asked May 27 by Varvara_sh93 (140 points)

0 votes

1 answer

Which tech stack should I include for a new app?

asked May 27 by trumads (150 points)

+1 vote

3 answers

How to optimize the Waterfall in monetization to fullfill the maximum revenue?

asked May 27 by wendy (130 points)

+2 votes

2 answers

What's the point of creative testing?

asked May 27 by Anduin25 (340 points)

+2 votes

1 answer

What is the best structure for tracking downloads driven from a desktop website when you cannot use Branch?

asked May 22 by fritzchain (550 points)

+1 vote

2 answers

Should ROAS be calculated before or after the 30% platform fee?

asked May 22 by Stephen (130 points)

+2 votes

3 answers

Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?

asked May 21 by Eric_Seufert (12.2k points)

+1 vote

1 answer

What mathematical models are recommended for estimating non-organic download uplift at launch?

asked May 11 by stebo148 (130 points)

+1 vote

2 answers

Why did increasing budget of Facebook ad set lead to increase in Cost Per Purchase?

asked May 10 by Yakir (290 points)

+1 vote

1 answer

Why doesn't Facebook allow for CPI optimization at the start of a campaign?

asked May 10 by Anduin25 (340 points)

+1 vote

1 answer

What result should you optimise for when you're testing creative?

asked May 5 by Anduin25 (340 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1 by sylvainww (290 points)

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