Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

1 answer

How many installs / impressions are needed for a statistically significant IPM on Facebook?

asked Sep 28, 2020 by Simon (150 points)

+3 votes

2 answers

Is targeting a worldwide audience for AEO campaigns a good idea?

asked Sep 26, 2020 by huch93 (240 points)

+3 votes

1 answer

Will SKAdNetwork open up click spam/abuse?

asked Aug 5, 2020 by incipiagabe (560 points)

+3 votes

0 answers

As a marketer, how will you prepare for iOS 14 and SKAdNetwork?

asked Aug 5, 2020 by incipiagabe (560 points)

+3 votes

2 answers

How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?

asked Aug 5, 2020 by incipiagabe (560 points)

+3 votes

1 answer

What is the best practice regarding view-through attribution windows per acquisition channel?

asked Jun 10, 2020 by audebschr (170 points)

+3 votes

1 answer

Should a desktop game advertise on mobile?

asked Apr 27, 2020 by Anduin25 (350 points)

+3 votes

0 answers

Best way to change/test the "focus" (e.g. installs -> in-app events) of a UAC campaign?

asked Apr 27, 2020 by sylvainww (330 points)

+3 votes

0 answers

How much does additional info (sex, age, etc) supplied with an ad request influence on eCPM (for a hypercasual game)?

asked Mar 18, 2020 by igor (260 points)

+3 votes

1 answer

How do you account for social proof of legacy creatives while running FB creative tests?

asked Feb 22, 2020 by ShamanthRao (2.4k points)

+3 votes

2 answers

How do you decide an app launch UA budget?

asked Feb 20, 2020 by GrowCanada (150 points)

+3 votes

1 answer

What are the best methodologies for measuring influencer marketing campaigns?

asked Feb 18, 2020 by Chris_Barcinas (150 points)

+3 votes

2 answers

What do you define as a good IPM for creatives?

asked Feb 12, 2020 by raqa (670 points)

+3 votes

1 answer

What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?

asked Jan 29, 2020 by fb-8Y&1 (160 points)

+3 votes

2 answers

Is it possible to measure Facebook advertising performance for a Steam store listing?

asked Dec 17, 2019 by Eric_Seufert (15.2k points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (1.5k points)

+3 votes

2 answers

How do the prices of an app's IAPs impact the CPI paid for installs of that app?

asked Nov 19, 2019 by blue123 (220 points)

+3 votes

1 answer

What company / platform is leading "in-app bidding"?

asked Sep 29, 2019 by Dustin (650 points)

+3 votes

1 answer

What are the standard terms for Apple Arcade developer monetization?

asked Sep 24, 2019 by Sean1491 (180 points)

+3 votes

0 answers

What are effective UA strategies for premium apps?

asked Sep 21, 2019 by sarabahri (160 points)

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