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Recent
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+6
votes
1
answer
What is a safe upper limit of audience saturation in a Facebook ad set?
asked
Dec 7, 2019
by
fritzchain
(
610
points)
facebook
facebook audiences
+6
votes
1
answer
Does it make sense to attribute a percentage of organic installs to paid for LAT users?
asked
Dec 6, 2019
by
Tommaso
(
180
points)
performance-based-marketing
mobile-advertising
user-acquisition
+6
votes
4
answers
What are the best examples for Facebook Ad Lookalikes that work for your campaigns?
asked
Oct 24, 2019
by
raqa
(
670
points)
performance-based-marketing
facebook
uac
optimization
+6
votes
1
answer
What are best practices for marketing hypercasual mobile games?
asked
Aug 25, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
hypercasual
mobile-advertising
performance-based-marketing
user-acquisition
+6
votes
1
answer
What is the best way to plan user acquisition during the soft launch phase of a mobile game?
asked
Jul 9, 2019
by
sailacharlie
(
280
points)
user-acquisition
gaming
soft launch
performance-based-marketing
+6
votes
1
answer
What is the best way to model eCPM decay?
asked
Jul 5, 2019
by
cfarm
(
1.7k
points)
ecpm
user-acquisition
performance-based-marketing
modeling
+6
votes
1
answer
What ways do creative teams organize themselves to come up with new ideas?
asked
Jun 20, 2019
by
cfarm
(
1.7k
points)
creative testing
creative strategy
creatives
performance-based-marketing
+6
votes
1
answer
What are some of the best practices for soft launching an app?
asked
Jun 6, 2019
by
cfarm
(
1.7k
points)
soft launch
launch strategy
+6
votes
0
answers
How do you recommend preparing for Campaign Budget Optimization becoming fixed default?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile-marketing
optimization
+5
votes
3
answers
What are good examples of personalized messaging for IDFA prompt?
asked
Jan 17, 2021
by
davidc
(
170
points)
ios 14
idfa
att
+5
votes
1
answer
How do you assess an external / competitive app or team's performance marketing strategies?
asked
Jan 31, 2020
by
ShamanthRao
(
2.4k
points)
growth teams
user-acquisition
management
mobile-advertising
+5
votes
0
answers
How can auction overlap between Facebook IAP and VO campaigns be avoided?
asked
Jan 24, 2020
by
matt.lp
(
250
points)
iap
facebook
facebook audiences
+5
votes
1
answer
What is an effective mobile user acquisition strategy for an indie developer with a limited budget?
asked
Sep 19, 2019
by
MeltdownInteractive
(
400
points)
performance-based-marketing
facebook
google
user-acquisition
+5
votes
1
answer
What are techniques for making Facebook mobile app install (MAI) campaigns profitable?
asked
Aug 5, 2019
by
matejnosal
(
460
points)
cpi
facebook
mobile-marketing
performance-based-marketing
+5
votes
2
answers
What are the best practices for setting up waterfalls on mediation providers to maximize revenue?
asked
Jul 12, 2019
by
cfarm
(
1.7k
points)
mediation
ad-monetization
optimization
+5
votes
3
answers
What are the best acquisition channels for apps outside of Facebook and Google?
asked
Jun 5, 2019
by
Yakir
(
440
points)
user-acquisition
mobile-marketing
facebook
+5
votes
1
answer
How does Facebook’s advertising targeting algorithm work?
asked
May 24, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
algorithmic-campaigns
ad-targeting
+5
votes
1
answer
What's the best approach for building a UA team from scratch?
asked
May 15, 2019
by
Olivier Lemarié
(
1.1k
points)
mobile-marketing
management
growth teams
+4
votes
2
answers
If email lists can't be used for re-targeting due to iOS 14 ATT opt-out, what can still be used to re-target?
asked
Feb 10, 2021
by
curiousinvestor
(
160
points)
ios 14
facebook
att
+4
votes
2
answers
iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?
asked
Oct 21, 2020
by
MirceaG
(
160
points)
ios 14
attribution
gdpr
att
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