Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+12 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked Jan 21, 2020 by Blake E (220 points)

+9 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7, 2020 by parica99 (500 points)

+9 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (650 points)

+9 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21, 2019 by Cameron (300 points)

+8 votes

2 answers

What are best practices for app uninstall measurement?

asked Jan 21, 2020 by raqa (670 points)

+8 votes

2 answers

What are important considerations when making an app compliant with CCPA and GDPR?

asked Jan 15, 2020 by Nicolas R. (330 points)

+8 votes

3 answers

How can I get started with mobile user acquisition in China?

asked Aug 15, 2019 by Eric_Seufert (15.2k points)

+8 votes

2 answers

How do you test brand new creative themes on Facebook when your current creatives are performing really well?

asked Jun 19, 2019 by ShamanthRao (2.4k points)

+8 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5, 2019 by alex (280 points)

+7 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12, 2020 by Eric_Seufert (15.2k points)

+7 votes

2 answers

Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?

asked Dec 17, 2019 by parica99 (500 points)

+7 votes

2 answers

What are best practices for mobile re-targeting?

asked Dec 11, 2019 by raqa (670 points)

+7 votes

3 answers

FB ads: What are the exact conditions which reset the learning phase of the ad set?

asked Sep 19, 2019 by Santhy (320 points)

+7 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3, 2019 by rinopie (240 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1, 2020 by sylvainww (330 points)

+6 votes

2 answers

What are best practices for creating Facebook Lookalike audiences?

asked Jan 24, 2020 by matt.lp (250 points)

+6 votes

0 answers

When does Facebook shift from market-data to your ad account's data for AEO campaigns?

asked Jan 17, 2020 by incipiagabe (560 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3, 2020 by banger (220 points)

+6 votes

3 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (890 points)

+6 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (300 points)

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