Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+8 votes

3 answers

How can I get started with mobile user acquisition in China?

asked Aug 15, 2019 by Eric_Seufert (15.2k points)

+7 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3, 2019 by rinopie (240 points)

+2 votes

1 answer

What is the best method of testing Google UAC creatives in a pre-Ad Groups setup?

asked Jul 30, 2019 by cbral (230 points)

+4 votes

3 answers

How many 'subscribe' events should be collected before running a Facebook ad optimized for subscribe?

asked Nov 1, 2019 by ggst (160 points)

+2 votes

1 answer

What explains hypercasual CTR inconsistencies from traffic to install campaigns?

asked Jul 22, 2020 by dannyua (240 points)

+2 votes

1 answer

How does one measure the marketability of a mobile game?

asked Jul 29, 2019 by sailacharlie (280 points)

+7 votes

2 answers

What are best practices for mobile re-targeting?

asked Dec 11, 2019 by raqa (670 points)

+4 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9, 2019 by Avi (2k points)

+3 votes

1 answer

What is the optimal audience size for AEO and VO Facebook ad sets?

asked Jun 19, 2019 by ShamanthRao (2.4k points)

0 votes

2 answers

At what point in an app's lifecycle does it make sense to extend marketing payback windows?

asked Jul 24, 2019 by Eric_Seufert (15.2k points)

+4 votes

2 answers

Can the FB login be used to create Lookalikes after iOS14?

asked Aug 5, 2020 by incipiagabe (560 points)

+3 votes

1 answer

What are best practices for using feature ad assets in UAC?

asked Jul 11, 2019 by matejnosal (460 points)

+2 votes

3 answers

Does ATT opt-in kill the ad monetization waterfall?

asked Feb 20, 2021 by Eric_Seufert (15.2k points)

+2 votes

1 answer

How does ITP change for iOS in iOS14?

asked Nov 28, 2020 by Eric_Seufert (15.2k points)

+3 votes

2 answers

For subscription apps, what lifetime should be used in calculating LTV?

asked Sep 12, 2019 by fritzchain (610 points)

+1 vote

1 answer

How to deal with Facebook audience overlap?

asked Jul 5, 2020 by huch93 (240 points)

+6 votes

1 answer

What is a safe upper limit of audience saturation in a Facebook ad set?

asked Dec 7, 2019 by fritzchain (610 points)

+1 vote

1 answer

What is the AppAnnie API route for IAP data via a Python script?

asked Sep 24, 2019 by Sven_Juergens (270 points)

+2 votes

3 answers

Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?

asked May 21, 2020 by Eric_Seufert (15.2k points)

+4 votes

2 answers

What are best practices for using competitor names in keyword?

asked Oct 30, 2019 by Mig (160 points)

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