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+9
votes
1
answer
What is the best way to optimize your CPM floors in your Waterfall?
asked
Dec 18, 2019
by
Dustin
(
650
points)
ad-monetization
ad-tech
monetization
ecpm
optimization
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+5
votes
3
answers
What are the best acquisition channels for apps outside of Facebook and Google?
asked
Jun 5, 2019
by
Yakir
(
440
points)
user-acquisition
mobile-marketing
facebook
+6
votes
1
answer
How can ROAS be calculated using Retention, ARPU, and LTV metrics?
asked
Jan 3, 2020
by
banger
(
220
points)
roas
ltv
user-acquisition
metrics
mobile-marketing
+9
votes
3
answers
What are the benefits and drawbacks of in-app header bidding for app monetization?
asked
Jan 7, 2020
by
parica99
(
500
points)
waterfall
mobile
ad-tech
header-bidding
+2
votes
1
answer
What are some best practices for setting up Google UAC campaigns?
asked
Oct 17, 2019
by
Eric_Seufert
(
15.1k
points)
google
uac
optimization
performance-based-marketing
+2
votes
4
answers
How can I view a competitor's ad creatives on Facebook?
asked
Jun 18, 2019
by
Phouttier
(
330
points)
facebook
creatives
mobile
competitive analysis
+7
votes
1
answer
How can I use the Theseus Python library to do cohort analysis?
asked
Jan 12, 2020
by
Eric_Seufert
(
15.1k
points)
theseus
cohort-analysis
analytics
+2
votes
3
answers
Will Google UAC always perform worse / deliver less on iOS versus Android?
asked
Nov 13, 2019
by
Eric_Seufert
(
15.1k
points)
google
uac
performance-based-marketing
0
votes
1
answer
What is fingerprinting in mobile attribution?
asked
Jun 16, 2019
by
Eric_Seufert
(
15.1k
points)
mobile-marketing
attribution
+3
votes
2
answers
How do you test new creatives on Facebook properly?
asked
Jul 30, 2019
by
matejnosal
(
460
points)
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+1
vote
2
answers
How do you optimize Google UAC campaigns to improve performance?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
mobile
google
mobile-marketing
optimization
+6
votes
1
answer
What ways do creative teams organize themselves to come up with new ideas?
asked
Jun 20, 2019
by
cfarm
(
1.6k
points)
creative testing
creative strategy
creatives
performance-based-marketing
+2
votes
1
answer
How to differentiate between ironSource and Applovin and Unity?
asked
Jul 20, 2021
by
Bass511
(
140
points)
user-acquisition
mobile-advertising
networks
+3
votes
2
answers
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
idfa
skadnetwork
mobile-advertising
facebook
ios 14
+2
votes
2
answers
What's the best way to hack the conversion value field from SKAdNetwork?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
attribution
idfa
skadnetwork
ios 14
+3
votes
1
answer
What are best practices for optimizing ad revenue from FAN in open bidding on Admob?
asked
Dec 12, 2019
by
Adstal
(
1.5k
points)
facebook
optimization
open-bidding
admob
mediation
+8
votes
3
answers
How can I get started with mobile user acquisition in China?
asked
Aug 15, 2019
by
Eric_Seufert
(
15.1k
points)
china
user-acquisition
performance-based-marketing
+2
votes
1
answer
What explains hypercasual CTR inconsistencies from traffic to install campaigns?
asked
Jul 22, 2020
by
dannyua
(
240
points)
facebook
user-acquisition
hypercasual
mobile-advertising
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