Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+2 votes

2 answers

What are best (advanced) practices for scaling Facebook AEO campaigns?

asked Jul 30, 2019 by Santhy (320 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3, 2020 by banger (220 points)

+6 votes

1 answer

What is the best way to plan user acquisition during the soft launch phase of a mobile game?

asked Jul 9, 2019 by sailacharlie (280 points)

+12 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked Jan 21, 2020 by Blake E (220 points)

+9 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7, 2020 by parica99 (500 points)

+5 votes

3 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5, 2019 by Yakir (440 points)

+7 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12, 2020 by Eric_Seufert (15.2k points)

+2 votes

4 answers

How can I view a competitor's ad creatives on Facebook?

asked Jun 18, 2019 by Phouttier (330 points)

+1 vote

3 answers

How do you deal with Facebook over-attributing conversions?

asked Jul 2, 2019 by J-Dubs (730 points)

+2 votes

1 answer

What are some best practices for setting up Google UAC campaigns?

asked Oct 17, 2019 by Eric_Seufert (15.2k points)

+2 votes

3 answers

Will Google UAC always perform worse / deliver less on iOS versus Android?

asked Nov 13, 2019 by Eric_Seufert (15.2k points)

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7, 2019 by ShamanthRao (2.4k points)

+2 votes

2 answers

What's the best way to hack the conversion value field from SKAdNetwork?

asked Aug 5, 2020 by incipiagabe (560 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1, 2020 by sylvainww (330 points)

+3 votes

2 answers

How do you test new creatives on Facebook properly?

asked Jul 30, 2019 by matejnosal (460 points)

+6 votes

1 answer

What ways do creative teams organize themselves to come up with new ideas?

asked Jun 20, 2019 by cfarm (1.7k points)

+3 votes

2 answers

How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?

asked Aug 5, 2020 by incipiagabe (560 points)

+1 vote

1 answer

What are the downsides of not showing the ATT prompt?

asked Apr 23, 2021 by kellery (130 points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (1.5k points)

0 votes

1 answer

How do I calculate organic contribution from paid marketing campaigns?

asked Apr 28, 2019 by Eric_Seufert (15.2k points)

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