Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+9 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (650 points)

+1 vote

3 answers

How to optimize the Waterfall in monetization to fullfill the maximum revenue?

asked May 27, 2020 by wendy (130 points)

+2 votes

1 answer

What are some best practices for setting up Google UAC campaigns?

asked Oct 17, 2019 by Eric_Seufert (15.1k points)

+6 votes

1 answer

What ways do creative teams organize themselves to come up with new ideas?

asked Jun 20, 2019 by cfarm (1.6k points)

+3 votes

2 answers

How do you test new creatives on Facebook properly?

asked Jul 30, 2019 by matejnosal (460 points)

+2 votes

4 answers

How can I view a competitor's ad creatives on Facebook?

asked Jun 18, 2019 by Phouttier (330 points)

+2 votes

3 answers

Will Google UAC always perform worse / deliver less on iOS versus Android?

asked Nov 13, 2019 by Eric_Seufert (15.1k points)

+9 votes

3 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7, 2020 by parica99 (500 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3, 2020 by banger (220 points)

+8 votes

3 answers

How can I get started with mobile user acquisition in China?

asked Aug 15, 2019 by Eric_Seufert (15.1k points)

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7, 2019 by ShamanthRao (2.4k points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1, 2020 by sylvainww (330 points)

+3 votes

2 answers

How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?

asked Aug 5, 2020 by incipiagabe (560 points)

+7 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12, 2020 by Eric_Seufert (15.1k points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (1.5k points)

+2 votes

2 answers

What is the maximum attribution window for SKAdNetwork from download to first open?

asked Jan 13 by Eric_Seufert (15.1k points)

+2 votes

1 answer

How does one measure the marketability of a mobile game?

asked Jul 29, 2019 by sailacharlie (280 points)

+3 votes

1 answer

What is the optimal audience size for AEO and VO Facebook ad sets?

asked Jun 19, 2019 by ShamanthRao (2.4k points)

+4 votes

3 answers

How many 'subscribe' events should be collected before running a Facebook ad optimized for subscribe?

asked Nov 1, 2019 by ggst (160 points)

+7 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3, 2019 by rinopie (240 points)

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