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+2
votes
2
answers
What are best (advanced) practices for scaling Facebook AEO campaigns?
asked
Jul 30, 2019
by
Santhy
(
320
points)
user-acquisition
facebook
optimization
performance-based-marketing
mobile-advertising
+6
votes
1
answer
How can ROAS be calculated using Retention, ARPU, and LTV metrics?
asked
Jan 3, 2020
by
banger
(
220
points)
roas
ltv
user-acquisition
metrics
mobile-marketing
+6
votes
1
answer
What is the best way to plan user acquisition during the soft launch phase of a mobile game?
asked
Jul 9, 2019
by
sailacharlie
(
280
points)
user-acquisition
gaming
soft launch
performance-based-marketing
+12
votes
2
answers
How can app store conversion rates be optimized and what impact can those rates have on overall CPI?
asked
Jan 21, 2020
by
Blake E
(
220
points)
aso
optimization
cpi
+9
votes
3
answers
What are the benefits and drawbacks of in-app header bidding for app monetization?
asked
Jan 7, 2020
by
parica99
(
500
points)
waterfall
mobile
ad-tech
header-bidding
+5
votes
3
answers
What are the best acquisition channels for apps outside of Facebook and Google?
asked
Jun 5, 2019
by
Yakir
(
440
points)
user-acquisition
mobile-marketing
facebook
+7
votes
1
answer
How can I use the Theseus Python library to do cohort analysis?
asked
Jan 12, 2020
by
Eric_Seufert
(
15.2k
points)
theseus
cohort-analysis
analytics
+2
votes
4
answers
How can I view a competitor's ad creatives on Facebook?
asked
Jun 18, 2019
by
Phouttier
(
330
points)
facebook
creatives
mobile
competitive analysis
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+2
votes
1
answer
What are some best practices for setting up Google UAC campaigns?
asked
Oct 17, 2019
by
Eric_Seufert
(
15.2k
points)
google
uac
optimization
performance-based-marketing
+2
votes
3
answers
Will Google UAC always perform worse / deliver less on iOS versus Android?
asked
Nov 13, 2019
by
Eric_Seufert
(
15.2k
points)
google
uac
performance-based-marketing
+1
vote
2
answers
How do you optimize Google UAC campaigns to improve performance?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
mobile
google
mobile-marketing
optimization
+2
votes
2
answers
What's the best way to hack the conversion value field from SKAdNetwork?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
attribution
idfa
skadnetwork
ios 14
+6
votes
2
answers
What are key metrics and potential blind spots in UA Reporting / Dashboards?
asked
May 1, 2020
by
sylvainww
(
330
points)
user-acquisition
metrics
roas
ltv
mobile-marketing
+3
votes
2
answers
How do you test new creatives on Facebook properly?
asked
Jul 30, 2019
by
matejnosal
(
460
points)
+6
votes
1
answer
What ways do creative teams organize themselves to come up with new ideas?
asked
Jun 20, 2019
by
cfarm
(
1.7k
points)
creative testing
creative strategy
creatives
performance-based-marketing
+3
votes
2
answers
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
asked
Aug 5, 2020
by
incipiagabe
(
560
points)
idfa
skadnetwork
mobile-advertising
facebook
ios 14
+1
vote
1
answer
What are the downsides of not showing the ATT prompt?
asked
Apr 23, 2021
by
kellery
(
130
points)
att
attribution
idfa
+3
votes
1
answer
What are best practices for optimizing ad revenue from FAN in open bidding on Admob?
asked
Dec 12, 2019
by
Adstal
(
1.5k
points)
facebook
optimization
open-bidding
admob
mediation
0
votes
1
answer
How do I calculate organic contribution from paid marketing campaigns?
asked
Apr 28, 2019
by
Eric_Seufert
(
15.2k
points)
organic
virality
user-acquisition
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