Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7, 2019 by ShamanthRao (2.3k points)

+2 votes

1 answer

What is the best method of testing Google UAC creatives in a pre-Ad Groups setup?

asked Jul 30, 2019 by cbral (230 points)

+2 votes

3 answers

Will Google UAC always perform worse / deliver less on iOS versus Android?

asked Nov 13, 2019 by Eric_Seufert (12.1k points)

+3 votes

2 answers

What do you define as a good IPM for creatives?

asked Feb 12 by raqa (650 points)

+9 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (650 points)

+7 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3, 2019 by rinopie (200 points)

+2 votes

2 answers

How do MMPs attribute self-attributing networks?

asked May 14, 2019 by ShamanthRao (2.3k points)

+2 votes

1 answer

How does one measure the marketability of a mobile game?

asked Jul 29, 2019 by sailacharlie (280 points)

+2 votes

3 answers

How can I view a competitor's ad creatives on Facebook?

asked Jun 18, 2019 by Phouttier (330 points)

+5 votes

1 answer

How do you assess an external / competitive app or team's performance marketing strategies?

asked Jan 31 by ShamanthRao (2.3k points)

+6 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12 by Eric_Seufert (12.1k points)

+8 votes

2 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7 by parica99 (450 points)

+3 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (650 points)

+6 votes

2 answers

What are key metrics and potential blind spots in UA Reporting / Dashboards?

asked May 1 by sylvainww (280 points)

+2 votes

2 answers

For subscription apps, what lifetime should be used in calculating LTV?

asked Sep 12, 2019 by fritzchain (550 points)

+3 votes

1 answer

What are best practices for using feature ad assets in UAC?

asked Jul 11, 2019 by matejnosal (460 points)

+4 votes

3 answers

How many 'subscribe' events should be collected before running a Facebook ad optimized for subscribe?

asked Nov 1, 2019 by ggst (160 points)

+6 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3 by banger (220 points)

+1 vote

1 answer

What's the best way to get more impressions on Audience Network through FB Ads?

asked Sep 11, 2019 by raqa (650 points)

0 votes

2 answers

At what point in an app's lifecycle does it make sense to extend marketing payback windows?

asked Jul 24, 2019 by Eric_Seufert (12.1k points)

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