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+2
votes
1
answer
When should a team add ancillary marketing strategies to complement performance-based mobile marketing?
asked
Jun 8, 2019
by
Adrián García Ramos
(
170
points)
user-acquisition
mobile
user-engagement
ancillary-strategies
performance-based-marketing
+2
votes
2
answers
When testing creatives on Facebook, should you test all creatives within a single ad set, or give each its own ad set?
asked
Apr 27, 2020
by
Anduin25
(
350
points)
+1
vote
0
answers
Impact of ATT on Reddit advertising
asked
Apr 10, 2022
by
johndoedude
(
130
points)
reddit
att
attribution
idfa
+4
votes
2
answers
Are average user acquisition costs relevant or actionable?
asked
Mar 20, 2020
by
lino
(
480
points)
user-acquisition
facebook
ltv
conversion rate
subscription
+1
vote
0
answers
What is the largest traffic channel by volume for hyper-casual games?
asked
May 30, 2021
by
Daria96
(
130
points)
hypercasual
user-acquisition
+1
vote
1
answer
How can I measure the impact of brand marketing campaigns on my product?
asked
May 31, 2019
by
Eric_Seufert
(
15.2k
points)
brand-marketing
incrementality
measurement
attribution
analytics
+3
votes
1
answer
What company / platform is leading "in-app bidding"?
asked
Sep 29, 2019
by
Dustin
(
650
points)
ad-tech
ad-monetization
mediation
optimization
programmatic
+3
votes
1
answer
What is the best practice regarding view-through attribution windows per acquisition channel?
asked
Jun 10, 2020
by
audebschr
(
170
points)
attribution
view-through-attribution
similarity method
cannibalization
+1
vote
1
answer
Would update to iOS14.5 reset ATT Auth pop-up permission already taken for users who are on iOS14.x to iOS14.4.x?
asked
Apr 23, 2021
by
GameMarketer
(
150
points)
ios 14
idfa
att
+2
votes
2
answers
Where can I find geography-indexed CPI benchmarks?
asked
Sep 26, 2020
by
arashata
(
160
points)
cpi
soft launch
genre
mobile-marketing
+3
votes
3
answers
Investing in ad network relations - will it improve your ad mediation performance?
asked
Feb 21, 2021
by
Adstal
(
1.5k
points)
ad-monetization
ad-tech
ad monetization
mediation
open-bidding
+1
vote
1
answer
What are key considerations when setting view-through and click attribution windows for mobile campaigns?
asked
Jun 25, 2019
by
Eric_Seufert
(
15.2k
points)
attribution
measurement
+1
vote
1
answer
What is mobile ad mediation?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.2k
points)
mobile
ad-tech
+3
votes
1
answer
Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
asked
May 17, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
optimization
+2
votes
1
answer
Campaign Budget Optimization (CBO) Best Practices - Facebook Ads
asked
Feb 15, 2021
by
Yakir
(
440
points)
facebook
lookalike audiences
+2
votes
1
answer
How should I choose optimal in-app events to bid against at the start of a Google UAC campaign?
asked
Jun 17, 2019
by
ShamanthRao
(
2.4k
points)
uac
mobile-marketing
user-acquisition
+3
votes
2
answers
How important is sound in ads?
asked
Sep 17, 2019
by
raqa
(
670
points)
performance-based-marketing
user-acquisition
facebook
creatives
+4
votes
0
answers
Google UAC: what are best practices for running ads against tROAS and conversion windows?
asked
Sep 17, 2019
by
DavidVopicka
(
310
points)
google
uac
performance-based-marketing
+2
votes
2
answers
What are the best resources for learning Facebook Ad Campaign management?
asked
Mar 15, 2022
by
sadecetalay
(
140
points)
education
performance-based-marketing
+3
votes
2
answers
What are typical Click2Install rates on Ad Networks?
asked
Sep 22, 2021
by
jakub13
(
150
points)
user-acquisition
unity
conversion rate
optimization
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