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Recent
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+1
vote
3
answers
Will ATT affect Facebook website conversion campaigns?
asked
Dec 26, 2020
by
lilpouch
(
130
points)
facebook
ios 14
att
performance-based-marketing
web
+1
vote
1
answer
What are the best tools to use for app subscription LTV calculations? (eg. Chartmogul versus alternatives)
asked
Sep 12, 2019
by
fritzchain
(
610
points)
subscription
ltv
+3
votes
1
answer
ASO - How long does it take for store algorithms to react to store metadata changes?
asked
Feb 21, 2021
by
Adstal
(
1.5k
points)
aso
organic
algorithmic-campaigns
optimization
metadata
+3
votes
2
answers
How do you decide an app launch UA budget?
asked
Feb 20, 2020
by
GrowCanada
(
150
points)
user-acquisition
soft launch
mobile-advertising
0
votes
2
answers
Are playable ads viable for user acquisition for hypercasual games?
asked
Sep 17, 2019
by
Eric_Seufert
(
15.2k
points)
playable-ads
performance-based-marketing
user-acquisition
mobile-advertising
hypercasual
+8
votes
2
answers
What are important considerations when making an app compliant with CCPA and GDPR?
asked
Jan 15, 2020
by
Nicolas R.
(
330
points)
ad-monetization
legal
gdpr
ccpa
+3
votes
2
answers
How do Facebook lookalikes based on platform-specific Custom Audiences perform?
asked
Jun 11, 2019
by
justin_stolzenberg
(
390
points)
facebook
mobile
lookalike
platform
+2
votes
2
answers
Is D7 ROAS the best metric for evaluating campaign performance?
asked
Oct 7, 2020
by
ua_2104
(
230
points)
+1
vote
1
answer
What are push notification character limits by mobile device type?
asked
May 24, 2019
by
taylor
(
260
points)
retention
reengagement
remarketing
push
notifications
+1
vote
2
answers
How do I measure the Organic Uplift/Organic Multiplier for retail apps ?
asked
Jan 28, 2021
by
atul12007
(
240
points)
user-acquisition
organic
non-organic
+2
votes
1
answer
What's advisable if a Google UAC tROAS campaign is prompting to increase the daily budget by more than 100%?
asked
Nov 13, 2019
by
sagar
(
140
points)
user-acquisition
google-troas
uac
+1
vote
1
answer
What is a Google Engaged View?
asked
Jun 5, 2020
by
ua_2104
(
230
points)
uac
user-acquisition
google
+4
votes
1
answer
What are some tips for constructing an efficient ad creatives production process?
asked
Sep 10, 2019
by
Eugene K
(
360
points)
creatives
creatives production
+1
vote
1
answer
What are the first steps to start adopting / testing programmatic marketing campaigns on mobile?
asked
Jul 10, 2019
by
luisg
(
130
points)
programmatic
user-acquisition
+5
votes
1
answer
What's the best approach for building a UA team from scratch?
asked
May 15, 2019
by
Olivier LemariƩ
(
1.1k
points)
mobile-marketing
management
growth teams
+2
votes
2
answers
What training/knowledge is necessary to excel in user acquisition?
asked
Apr 27, 2020
by
Anduin25
(
350
points)
+2
votes
1
answer
What is the average number of interstitials shown per install for a profitable hypercasual game?
asked
Mar 17, 2020
by
igor
(
260
points)
ad-monetization
ecpm
hypercasual
mobile-games
+2
votes
3
answers
What are the differences between subscription-based and "basic" IAP business from a UA perpective?
asked
May 15, 2019
by
Olivier LemariƩ
(
1.1k
points)
user-acquisition
subscription
mobile-marketing
+3
votes
3
answers
How do you determine your retention KPIs?
asked
May 20, 2019
by
taylor
(
260
points)
retention
analytics
mobile-marketing
+2
votes
0
answers
How to optimize for target CPA with Google ads?
asked
Jun 20, 2021
by
Ajstatic
(
140
points)
google
optimization
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