Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

1 answer

How can I measure the impact of ASO activities on my app's organic install performance?

asked Jun 25, 2019 by Eric_Seufert (15.2k points)

+2 votes

3 answers

What's the point of creative testing?

asked May 27, 2020 by Anduin25 (350 points)

+1 vote

1 answer

Can Google Open Bidding be used with non-admob ad mediation?

asked Apr 23, 2021 by vitorromano (130 points)

0 votes

1 answer

How do mobile ad networks deliver CPI traffic?

asked Apr 30, 2019 by Eric_Seufert (15.2k points)

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3, 2019 by ShamanthRao (2.4k points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23, 2019 by Jonathan_Raveh (680 points)

+1 vote

1 answer

How do I build a retention profile for my product?

asked Apr 26, 2019 by Eric_Seufert (15.2k points)

+2 votes

2 answers

What are the steps you take when the CPA of a a high spending Facebook ad set increases suddenly?

asked Feb 15, 2021 by Yakir (440 points)

+1 vote

1 answer

FB campaign strategy: I'm using VO with high quality Lookalike Audiences but ROAS is still declining. Why?

asked Mar 5, 2020 by ua_2104 (230 points)

+5 votes

1 answer

How do you assess an external / competitive app or team's performance marketing strategies?

asked Jan 31, 2020 by ShamanthRao (2.4k points)

+3 votes

2 answers

What are alternatives to last-click attribution in mobile advertising?

asked Jun 25, 2019 by Eric_Seufert (15.2k points)

+2 votes

1 answer

What is header bidding?

asked Apr 30, 2019 by Eric_Seufert (15.2k points)

+1 vote

2 answers

Should ROAS be calculated before or after the 30% platform fee?

asked May 22, 2020 by Stephen (130 points)

+1 vote

3 answers

What is the difference between re-engagement and re-targeting?

asked May 16, 2019 by Avi (2k points)

+3 votes

1 answer

What are the standard terms for Apple Arcade developer monetization?

asked Sep 24, 2019 by Sean1491 (180 points)

+3 votes

1 answer

Which Facebook campaign will perform better (higher ROAS) in the long term: AEO with purchase event targeting or VO?

asked Jun 13, 2019 by breter (1k points)

+2 votes

1 answer

How do you anticipate Apple Search Ads will be affected after iOS 14?

asked Aug 13, 2020 by sylvainww (330 points)

+2 votes

2 answers

How and when should an app developer choose a Mobile Attribution Partner?

asked May 17, 2019 by Olivier Lemarié (1.1k points)

+1 vote

1 answer

Will DMPs be useful post IDFA?

asked Mar 1, 2021 by Dcbross (310 points)

+6 votes

2 answers

What are best practices for creating Facebook Lookalike audiences?

asked Jan 24, 2020 by matt.lp (250 points)

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