Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+6 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21 by Cameron (190 points)

+2 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24 by Eric_Seufert (4.2k points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23 by Jonathan_Raveh (250 points)

0 votes

2 answers

What is the difference between AEO and VO bid types on Facebook?

asked Apr 26 by Eric_Seufert (4.2k points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+5 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5 by alex (190 points)

+3 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9 by Avi (1.5k points)

+5 votes

1 answer

What are some of the best practices for soft launching an app?

asked Jun 6 by cfarm (590 points)

+4 votes

2 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5 by Yakir (250 points)

+2 votes

1 answer

How do you test brand new creative themes on Facebook when your current creatives are performing really well?

asked Jun 19 by ShamanthRao (940 points)

+1 vote

1 answer

What is lifetime customer value (LTV)?

asked Apr 30 by Eric_Seufert (4.2k points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30 by Eric_Seufert (4.2k points)

+3 votes

2 answers

How do Facebook lookalikes based on platform-specific Custom Audiences perform?

asked Jun 11 by justin_stolzenberg (350 points)

+1 vote

2 answers

What is Creative Optimization for User Acquisition?

asked May 8 by Avi (1.5k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7 by ShamanthRao (940 points)

+3 votes

1 answer

Which Facebook campaign will perform better (higher ROAS) in the long term: AEO with purchase event targeting or VO?

asked Jun 13 by breter (160 points)

+3 votes

1 answer

Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?

asked May 17 by Avi (1.5k points)

+2 votes

2 answers

How do you analyze multiple offline campaigns for attribution? (ie. radio + mailers + TV) etc

asked Jun 3 by liveink (400 points)

+1 vote

1 answer

What is Media Mix Modeling?

asked Apr 27 by Eric_Seufert (4.2k points)

+1 vote

1 answer

What are good examples of products that have scaled FB with an AOV <$40 and ROAS > .8?

asked Jun 4 by SirFern (190 points)

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