Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+1 vote

2 answers

What is the difference between AEO and VO bid types on Facebook?

asked Apr 26, 2019 by Eric_Seufert (10.6k points)

+5 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24, 2019 by Eric_Seufert (10.6k points)

+5 votes

1 answer

What are best practices for marketing hypercasual mobile games?

asked Aug 25, 2019 by Eric_Seufert (10.6k points)

+6 votes

3 answers

FB ads: What are the exact conditions which reset the learning phase of the ad set?

asked Sep 19, 2019 by Santhy (310 points)

+9 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21, 2019 by Cameron (260 points)

+3 votes

3 answers

asked May 13, 2019 by Avi (2k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7, 2019 by ShamanthRao (2.1k points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29, 2019 by Dustin (650 points)

+8 votes

2 answers

How do you test brand new creative themes on Facebook when your current creatives are performing really well?

asked Jun 19, 2019 by ShamanthRao (2.1k points)

+4 votes

2 answers

What are some current user acquisition creative trends?

asked Sep 5, 2019 by Dcbross (230 points)

+5 votes

1 answer

What are techniques for making Facebook mobile app install (MAI) campaigns profitable?

asked Aug 5, 2019 by matejnosal (460 points)

+3 votes

0 answers

What's the minimum size of a seed custom audience to create an effective Facebook lookalike audience?

asked Jul 24, 2019 by Eric_Seufert (10.6k points)

+2 votes

1 answer

How does a mobile ad network work?

asked Sep 29, 2019 by Eric_Seufert (10.6k points)

+5 votes

1 answer

What is an effective mobile user acquisition strategy for an indie developer with a limited budget?

asked Sep 19, 2019 by MeltdownInteractive (360 points)

+4 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12, 2019 by cfarm (1.2k points)

+6 votes

1 answer

What are some of the best practices for soft launching an app?

asked Jun 6, 2019 by cfarm (1.2k points)

+2 votes

1 answer

How do you optimize your Google Play Store listing to improve organic explore conversions?

asked Aug 9, 2019 by DogukanDag (210 points)

+6 votes

1 answer

What is the best way to plan user acquisition during the soft launch phase of a mobile game?

asked Jul 9, 2019 by sailacharlie (280 points)

+1 vote

1 answer

What is Media Mix Modeling?

asked Apr 27, 2019 by Eric_Seufert (10.6k points)

+6 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5, 2019 by alex (270 points)

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