Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+8 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21 by Cameron (210 points)

0 votes

2 answers

What is the difference between AEO and VO bid types on Facebook?

asked Apr 26 by Eric_Seufert (6.2k points)

+2 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24 by Eric_Seufert (6.2k points)

+4 votes

1 answer

What is the best way to plan user acquisition during the soft launch phase of a mobile game?

asked Jul 9 by sailacharlie (230 points)

+6 votes

1 answer

What are some of the best practices for soft launching an app?

asked Jun 6 by cfarm (960 points)

+6 votes

1 answer

How do you test brand new creative themes on Facebook when your current creatives are performing really well?

asked Jun 19 by ShamanthRao (1.3k points)

+5 votes

1 answer

What ways do creative teams organize themselves to come up with new ideas?

asked Jun 20 by cfarm (960 points)

+6 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5 by alex (200 points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+3 votes

1 answer

What are techniques for making Facebook mobile app install (MAI) campaigns profitable?

asked Aug 5 by matejnosal (380 points)

+3 votes

1 answer

In a mobile-first company, which team is in charge of engagement and retention: marketing or product?

asked May 23 by Jonathan_Raveh (310 points)

+3 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9 by Avi (1.6k points)

+3 votes

2 answers

How do you test new creatives on Facebook properly?

asked Jul 30 by matejnosal (380 points)

+3 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12 by cfarm (960 points)

+4 votes

2 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5 by Yakir (250 points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30 by Eric_Seufert (6.2k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7 by ShamanthRao (1.3k points)

+2 votes

1 answer

How do you optimize your Google Play Store listing to improve organic explore conversions?

asked Aug 9 by DogukanDag (140 points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29 by Dustin (350 points)

+3 votes

2 answers

What are alternatives to last-click attribution in mobile advertising?

asked Jun 25 by Eric_Seufert (6.2k points)

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