Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+5 votes

1 answer

How does Facebook’s advertising targeting algorithm work?

asked May 24, 2019 by Eric_Seufert (15.2k points)

+2 votes

2 answers

What is the difference between AEO and VO bid types on Facebook?

asked Apr 26, 2019 by Eric_Seufert (15.2k points)

+7 votes

3 answers

FB ads: What are the exact conditions which reset the learning phase of the ad set?

asked Sep 19, 2019 by Santhy (320 points)

+3 votes

3 answers

asked May 13, 2019 by Avi (2k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7, 2019 by ShamanthRao (2.4k points)

+6 votes

1 answer

What are best practices for marketing hypercasual mobile games?

asked Aug 25, 2019 by Eric_Seufert (15.2k points)

+9 votes

1 answer

What's the best way to test creatives on Facebook?

asked May 21, 2019 by Cameron (300 points)

+2 votes

1 answer

How does the conversion value timer logic work in SKAdNetwork?

asked Aug 15, 2020 by Eric_Seufert (15.2k points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29, 2019 by Dustin (650 points)

+4 votes

2 answers

What are some current user acquisition creative trends?

asked Sep 5, 2019 by Dcbross (310 points)

+8 votes

2 answers

How do you test brand new creative themes on Facebook when your current creatives are performing really well?

asked Jun 19, 2019 by ShamanthRao (2.4k points)

+5 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12, 2019 by cfarm (1.6k points)

+2 votes

1 answer

How does a mobile ad network work?

asked Sep 29, 2019 by Eric_Seufert (15.2k points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30, 2019 by Eric_Seufert (15.2k points)

+5 votes

1 answer

What are techniques for making Facebook mobile app install (MAI) campaigns profitable?

asked Aug 5, 2019 by matejnosal (460 points)

+1 vote

1 answer

What are ARPU benchmarks for mobile gaming genres?

asked Jul 19, 2019 by MeltdownInteractive (400 points)

+2 votes

1 answer

How do you optimize your Google Play Store listing to improve organic explore visibility?

asked Aug 9, 2019 by DogukanDag (220 points)

+1 vote

1 answer

What is Media Mix Modeling?

asked Apr 27, 2019 by Eric_Seufert (15.2k points)

+2 votes

1 answer

What is lifetime customer value (LTV)?

asked Apr 30, 2019 by Eric_Seufert (15.2k points)

+4 votes

2 answers

iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?

asked Oct 21, 2020 by MirceaG (160 points)

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