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Mobile Dev Memo
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Recent
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+5
votes
1
answer
How does Facebookâs advertising targeting algorithm work?
asked
May 24, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
algorithmic-campaigns
ad-targeting
+2
votes
2
answers
What is the difference between AEO and VO bid types on Facebook?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
algorithmic-campaigns
+7
votes
3
answers
FB ads: What are the exact conditions which reset the learning phase of the ad set?
asked
Sep 19, 2019
by
Santhy
(
320
points)
facebook
user-acquisition
performance-based-marketing
optimization
+3
votes
3
answers
What is ROAS?
asked
May 13, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
metrics
+1
vote
4
answers
How much of a problem is audience overlap between Facebook ad sets?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile
algorithmic-campaigns
facebook audiences
+6
votes
1
answer
What are best practices for marketing hypercasual mobile games?
asked
Aug 25, 2019
by
Eric_Seufert
(
15.2k
points)
facebook
hypercasual
mobile-advertising
performance-based-marketing
user-acquisition
+9
votes
1
answer
What's the best way to test creatives on Facebook?
asked
May 21, 2019
by
Cameron
(
300
points)
facebook
creatives
+2
votes
1
answer
How does the conversion value timer logic work in SKAdNetwork?
asked
Aug 15, 2020
by
Eric_Seufert
(
15.2k
points)
skadnetwork
idfa
ios 14
mobile-advertising
+1
vote
2
answers
How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?
asked
Jul 29, 2019
by
Dustin
(
650
points)
user-acquisition
facebook
facebook audiences
performance-based-marketing
creatives
+4
votes
2
answers
What are some current user acquisition creative trends?
asked
Sep 5, 2019
by
Dcbross
(
310
points)
user-acquisition
performance-based-marketing
gaming
creative strategy
creatives
+2
votes
1
answer
How does a mobile ad network work?
asked
Sep 29, 2019
by
Eric_Seufert
(
15.2k
points)
performance-based-marketing
ad-tech
mobile-advertising
+8
votes
2
answers
How do you test brand new creative themes on Facebook when your current creatives are performing really well?
asked
Jun 19, 2019
by
ShamanthRao
(
2.4k
points)
facebook
creative strategy
mobile
mobile-marketing
creative testing
+5
votes
2
answers
What are the best practices for setting up waterfalls on mediation providers to maximize revenue?
asked
Jul 12, 2019
by
cfarm
(
1.6k
points)
mediation
ad-monetization
optimization
+1
vote
5
answers
What are the most important metrics to track in mobile advertising campaigns?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.2k
points)
mobile
mobile-marketing
mobile-advertising
optimization
metrics
+5
votes
1
answer
What are techniques for making Facebook mobile app install (MAI) campaigns profitable?
asked
Aug 5, 2019
by
matejnosal
(
460
points)
cpi
facebook
mobile-marketing
performance-based-marketing
+1
vote
1
answer
What are ARPU benchmarks for mobile gaming genres?
asked
Jul 19, 2019
by
MeltdownInteractive
(
400
points)
gaming
monetization
+2
votes
1
answer
How do you optimize your Google Play Store listing to improve organic explore visibility?
asked
Aug 9, 2019
by
DogukanDag
(
220
points)
optimization
aso
google
play-store
+2
votes
1
answer
What is lifetime customer value (LTV)?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.2k
points)
ltv
metrics
+1
vote
1
answer
What is Media Mix Modeling?
asked
Apr 27, 2019
by
Eric_Seufert
(
15.2k
points)
user-acquisition
paid-marketing
incrementality
media-mix-modeling
+4
votes
2
answers
iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?
asked
Oct 21, 2020
by
MirceaG
(
160
points)
ios 14
attribution
gdpr
att
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