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+5
votes
1
answer
What's the best approach for building a UA team from scratch?
asked
May 15, 2019
by
Olivier LemariƩ
(
1.1k
points)
mobile-marketing
management
growth teams
+3
votes
1
answer
Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?
asked
May 17, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
optimization
0
votes
1
answer
How do I calculate organic contribution from paid marketing campaigns?
asked
Apr 28, 2019
by
Eric_Seufert
(
15.1k
points)
organic
virality
user-acquisition
+1
vote
1
answer
How does mobile attribution work?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.1k
points)
mobile
mobile-marketing
mobile-advertising
ad-tech
+1
vote
1
answer
What are strategies to maximize mobile ad revenue without cannibalizing IAPs?
asked
May 16, 2019
by
Avi
(
2k
points)
ad-monetization
mobile-marketing
mobile
+2
votes
1
answer
What is header bidding?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.1k
points)
ad-tech
optimization
0
votes
1
answer
How do mobile ad networks deliver CPI traffic?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.1k
points)
ad-tech
mobile
mobile-marketing
mobile-advertising
+1
vote
1
answer
What's the best approach to using videos in app store previews?
asked
May 16, 2019
by
pabloasensio
(
240
points)
app store
creatives
+1
vote
1
answer
What's a good cadence for modifying campaigns? Monthly? Weekly?
asked
May 17, 2019
by
Avi
(
2k
points)
mobile-marketing
roas
+1
vote
0
answers
How many installs are needed to properly set ROAS goals?
asked
May 17, 2019
by
Avi
(
2k
points)
user-acquisition
roas
monetization
+1
vote
1
answer
How do I build a retention profile for my product?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.1k
points)
retention
freemium
+1
vote
1
answer
What is mobile ad mediation?
asked
Apr 30, 2019
by
Eric_Seufert
(
15.1k
points)
mobile
ad-tech
+2
votes
0
answers
Is there value in bundling different Facebook creative formats in the same ad set?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
algorithmic-campaigns
creatives
+6
votes
0
answers
How do you recommend preparing for Campaign Budget Optimization becoming fixed default?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile-marketing
optimization
0
votes
1
answer
What is Real Time Bidding?
asked
May 4, 2019
by
Eric_Seufert
(
15.1k
points)
ad-tech
mobile-advertising
programmatic
mobile
+2
votes
0
answers
Is there value in customizing assets for Facebook?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
algorithmic-campaigns
mobile
creatives
0
votes
1
answer
What is virality and how can I measure it?
asked
Apr 27, 2019
by
Eric_Seufert
(
15.1k
points)
freemium
virality
+1
vote
0
answers
How can I model LTV for advertising revenue?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.1k
points)
ltv
+1
vote
0
answers
What's the best way to model LTV for mobile IAP revenue?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.1k
points)
ltv
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