Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+5 votes

1 answer

What's the best approach for building a UA team from scratch?

asked May 15, 2019 by Olivier Lemarié (1.1k points)

+3 votes

1 answer

Which is a better UA strategy: Multiple campaigns with small budgets or very few campaigns with high budgets?

asked May 17, 2019 by Avi (2k points)

0 votes

1 answer

How do I calculate organic contribution from paid marketing campaigns?

asked Apr 28, 2019 by Eric_Seufert (15.1k points)

+1 vote

1 answer

How does mobile attribution work?

asked Apr 30, 2019 by Eric_Seufert (15.1k points)

+1 vote

1 answer

What are strategies to maximize mobile ad revenue without cannibalizing IAPs?

asked May 16, 2019 by Avi (2k points)

+2 votes

1 answer

What is header bidding?

asked Apr 30, 2019 by Eric_Seufert (15.1k points)

0 votes

1 answer

How do mobile ad networks deliver CPI traffic?

asked Apr 30, 2019 by Eric_Seufert (15.1k points)

+1 vote

1 answer

What's the best approach to using videos in app store previews?

asked May 16, 2019 by pabloasensio (240 points)

+1 vote

1 answer

What's a good cadence for modifying campaigns? Monthly? Weekly?

asked May 17, 2019 by Avi (2k points)

+1 vote

0 answers

How many installs are needed to properly set ROAS goals?

asked May 17, 2019 by Avi (2k points)

+1 vote

1 answer

How do I build a retention profile for my product?

asked Apr 26, 2019 by Eric_Seufert (15.1k points)

+1 vote

1 answer

What is mobile ad mediation?

asked Apr 30, 2019 by Eric_Seufert (15.1k points)

+2 votes

0 answers

Is there value in bundling different Facebook creative formats in the same ad set?

asked May 7, 2019 by ShamanthRao (2.4k points)

+6 votes

0 answers

How do you recommend preparing for Campaign Budget Optimization becoming fixed default?

asked May 7, 2019 by ShamanthRao (2.4k points)

0 votes

1 answer

What is Real Time Bidding?

asked May 4, 2019 by Eric_Seufert (15.1k points)

+2 votes

0 answers

Is there value in customizing assets for Facebook?

asked May 7, 2019 by ShamanthRao (2.4k points)

0 votes

1 answer

What is virality and how can I measure it?

asked Apr 27, 2019 by Eric_Seufert (15.1k points)

+1 vote

0 answers

How can I model LTV for advertising revenue?

asked Apr 26, 2019 by Eric_Seufert (15.1k points)

+1 vote

0 answers

What's the best way to model LTV for mobile IAP revenue?

asked Apr 26, 2019 by Eric_Seufert (15.1k points)

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