Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+7 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked 4 days ago by Blake E (190 points)

+6 votes

2 answers

What are important considerations when making an app compliant with CCPA and GDPR?

asked Jan 15 by Nicolas R. (310 points)

+5 votes

2 answers

What are best practices or app uninstall measurement?

asked 4 days ago by raqa (510 points)

+3 votes

0 answers

What are best practices for creating Facebook Lookalike audiences?

asked 1 day ago by matt.lp (200 points)

+3 votes

0 answers

How can auction overlap be avoided between Facebook MAI and VO campaigns?

asked 1 day ago by matt.lp (200 points)

+7 votes

2 answers

What are the benefits and drawbacks of in-app header bidding for app monetization?

asked Jan 7 by parica99 (350 points)

+3 votes

1 answer

How can I use the Theseus Python library to do cohort analysis?

asked Jan 12 by Eric_Seufert (9.4k points)

+4 votes

0 answers

When does Facebook shift from market-data to your ad account's data for AEO campaigns?

asked Jan 17 by incipiagabe (260 points)

+4 votes

2 answers

Will having 20+ instances in a mobile ad monetization waterfall create noticeable latency / pre-caching issues?

asked Dec 29, 2019 by Jacopo G (730 points)

+4 votes

1 answer

How can ROAS be calculated using Retention, ARPU, and LTV metrics?

asked Jan 3 by banger (200 points)

+8 votes

1 answer

What is the best way to optimize your CPM floors in your Waterfall?

asked Dec 18, 2019 by Dustin (630 points)

+4 votes

2 answers

Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?

asked Dec 17, 2019 by parica99 (350 points)

+3 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (230 points)

+5 votes

2 answers

What are best practices for mobile re-targeting?

asked Dec 11, 2019 by raqa (510 points)

+2 votes

2 answers

Is it possible to measure Facebook advertising performance for a Steam store listing?

asked Dec 17, 2019 by Eric_Seufert (9.4k points)

+2 votes

1 answer

What are best practices for optimizing ad revenue from FAN in open bidding on Admob?

asked Dec 12, 2019 by Adstal (380 points)

+5 votes

1 answer

Does it make sense to attribute a percentage of organic installs to paid for LAT users?

asked Dec 6, 2019 by Tommaso (170 points)

+4 votes

1 answer

What is a safe upper limit of audience saturation in a Facebook ad set?

asked Dec 7, 2019 by fritzchain (380 points)

+1 vote

2 answers

How do the prices of an app's IAPs impact the CPI paid for installs of that app?

asked Nov 19, 2019 by blue123 (170 points)

+1 vote

3 answers

Will Google UAC always perform worse / deliver less on iOS versus Android?

asked Nov 13, 2019 by Eric_Seufert (9.4k points)

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