Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

2 answers

What do you define as a good IPM for creatives?

asked Feb 12, 2020 by raqa (670 points)

+6 votes

2 answers

What are best practices for creating Facebook Lookalike audiences?

asked Jan 24, 2020 by matt.lp (250 points)

+12 votes

2 answers

How can app store conversion rates be optimized and what impact can those rates have on overall CPI?

asked Jan 21, 2020 by Blake E (220 points)

+8 votes

2 answers

What are best practices for app uninstall measurement?

asked Jan 21, 2020 by raqa (670 points)

+8 votes

2 answers

What are important considerations when making an app compliant with CCPA and GDPR?

asked Jan 15, 2020 by Nicolas R. (330 points)

+7 votes

2 answers

Facebook campaign strategy: several campaigns with few countries or few campaigns with several countries?

asked Dec 17, 2019 by parica99 (500 points)

+3 votes

2 answers

Is it possible to measure Facebook advertising performance for a Steam store listing?

asked Dec 17, 2019 by Eric_Seufert (15.2k points)

+7 votes

2 answers

What are best practices for mobile re-targeting?

asked Dec 11, 2019 by raqa (670 points)

+3 votes

2 answers

How do the prices of an app's IAPs impact the CPI paid for installs of that app?

asked Nov 19, 2019 by blue123 (220 points)

+4 votes

2 answers

What are best practices for using competitor names in keyword?

asked Oct 30, 2019 by Mig (160 points)

+3 votes

2 answers

How important is sound in ads?

asked Sep 17, 2019 by raqa (670 points)

0 votes

2 answers

Are playable ads viable for user acquisition for hypercasual games?

asked Sep 17, 2019 by Eric_Seufert (15.2k points)

+3 votes

2 answers

For subscription apps, what lifetime should be used in calculating LTV?

asked Sep 12, 2019 by fritzchain (610 points)

+4 votes

2 answers

What are some current user acquisition creative trends?

asked Sep 5, 2019 by Dcbross (310 points)

+3 votes

2 answers

How do you test new creatives on Facebook properly?

asked Jul 30, 2019 by matejnosal (460 points)

+2 votes

2 answers

What are best (advanced) practices for scaling Facebook AEO campaigns?

asked Jul 30, 2019 by Santhy (320 points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29, 2019 by Dustin (650 points)

0 votes

2 answers

At what point in an app's lifecycle does it make sense to extend marketing payback windows?

asked Jul 24, 2019 by Eric_Seufert (15.2k points)

+5 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12, 2019 by cfarm (1.7k points)

+1 vote

2 answers

What is the best service to conduct Focus Groups for game concepts in the US?

asked Jun 27, 2019 by gurinderiift (130 points)

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