Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+2 votes

0 answers

How many creative assets are needed for a hypercasual title at global launch?

asked Feb 26, 2020 by Dcbross (310 points)

+5 votes

0 answers

How can auction overlap between Facebook IAP and VO campaigns be avoided?

asked Jan 24, 2020 by matt.lp (250 points)

+6 votes

0 answers

When does Facebook shift from market-data to your ad account's data for AEO campaigns?

asked Jan 17, 2020 by incipiagabe (560 points)

+1 vote

0 answers

Which one of these waterfall setups is better and why?

asked Jan 3, 2020 by parica99 (500 points)

+6 votes

0 answers

What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?

asked Dec 26, 2019 by Zapan (300 points)

+4 votes

0 answers

What are the best practices for custom store listings in Google Play Store?

asked Nov 12, 2019 by DogukanDag (220 points)

+4 votes

0 answers

What is the best way to define and calculate CPA targets/goals on different networks?

asked Oct 17, 2019 by raqa (670 points)

+2 votes

0 answers

How can I calculate view-through conversions accurately?

asked Oct 15, 2019 by dannyua (240 points)

+3 votes

0 answers

What are effective UA strategies for premium apps?

asked Sep 21, 2019 by sarabahri (160 points)

+4 votes

0 answers

Google UAC: what are best practices for running ads against tROAS and conversion windows?

asked Sep 17, 2019 by DavidVopicka (310 points)

+1 vote

0 answers

What are popular third-party data sources for mobile programmatic marketing?

asked Jul 24, 2019 by Eric_Seufert (15.2k points)

+2 votes

0 answers

What are best practices for Out of Home advertising?

asked Jun 17, 2019 by Phouttier (330 points)

+2 votes

0 answers

How do FB Reach and Frequency compare to the Action buying type for hyper-casual games?

asked Jun 7, 2019 by Sherryyang (150 points)

+1 vote

0 answers

How many installs are needed to properly set ROAS goals?

asked May 17, 2019 by Avi (2k points)

+6 votes

0 answers

How do you recommend preparing for Campaign Budget Optimization becoming fixed default?

asked May 7, 2019 by ShamanthRao (2.4k points)

+2 votes

0 answers

Is there value in bundling different Facebook creative formats in the same ad set?

asked May 7, 2019 by ShamanthRao (2.4k points)

+2 votes

0 answers

Is there value in customizing assets for Facebook?

asked May 7, 2019 by ShamanthRao (2.4k points)

+1 vote

0 answers

What's the best way to model LTV for mobile IAP revenue?

asked Apr 26, 2019 by Eric_Seufert (15.2k points)

+1 vote

0 answers

How can I model LTV for advertising revenue?

asked Apr 26, 2019 by Eric_Seufert (15.2k points)

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