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+2
votes
0
answers
How many creative assets are needed for a hypercasual title at global launch?
asked
Feb 26, 2020
by
Dcbross
(
310
points)
facebook
user-acquisition
mobile-advertising
creatives
hypercasual
+5
votes
0
answers
How can auction overlap between Facebook IAP and VO campaigns be avoided?
asked
Jan 24, 2020
by
matt.lp
(
250
points)
iap
facebook
facebook audiences
+6
votes
0
answers
When does Facebook shift from market-data to your ad account's data for AEO campaigns?
asked
Jan 17, 2020
by
incipiagabe
(
560
points)
facebook
aeo
mobile-advertising
+1
vote
0
answers
Which one of these waterfall setups is better and why?
asked
Jan 3, 2020
by
parica99
(
500
points)
+6
votes
0
answers
What's the difference between "objective: app install" and "objective: conversion" with Facebook AEO?
asked
Dec 26, 2019
by
Zapan
(
300
points)
+4
votes
0
answers
What are the best practices for custom store listings in Google Play Store?
asked
Nov 12, 2019
by
DogukanDag
(
220
points)
google-play-store
custom-store-listings
aso
+4
votes
0
answers
What is the best way to define and calculate CPA targets/goals on different networks?
asked
Oct 17, 2019
by
raqa
(
670
points)
facebook
performance-based-marketing
competitive analysis
+2
votes
0
answers
How can I calculate view-through conversions accurately?
asked
Oct 15, 2019
by
dannyua
(
240
points)
facebook
performance-based-marketing
competitive analysis
view-through-attribution
attribution
+3
votes
0
answers
What are effective UA strategies for premium apps?
asked
Sep 21, 2019
by
sarabahri
(
160
points)
performance-based-marketing
paid-apps
+4
votes
0
answers
Google UAC: what are best practices for running ads against tROAS and conversion windows?
asked
Sep 17, 2019
by
DavidVopicka
(
310
points)
google
uac
performance-based-marketing
+1
vote
0
answers
What are popular third-party data sources for mobile programmatic marketing?
asked
Jul 24, 2019
by
Eric_Seufert
(
15.1k
points)
programmatic
mobile-marketing
mobile-advertising
+2
votes
0
answers
What are best practices for Out of Home advertising?
asked
Jun 17, 2019
by
Phouttier
(
330
points)
ooh
non digital marketing
brand marketing
+2
votes
0
answers
How do FB Reach and Frequency compare to the Action buying type for hyper-casual games?
asked
Jun 7, 2019
by
Sherryyang
(
150
points)
user-acquisition
facebook
mobile-marketing
+1
vote
0
answers
How many installs are needed to properly set ROAS goals?
asked
May 17, 2019
by
Avi
(
2k
points)
user-acquisition
roas
monetization
+6
votes
0
answers
How do you recommend preparing for Campaign Budget Optimization becoming fixed default?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile-marketing
optimization
+2
votes
0
answers
Is there value in bundling different Facebook creative formats in the same ad set?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
algorithmic-campaigns
creatives
+2
votes
0
answers
Is there value in customizing assets for Facebook?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
algorithmic-campaigns
mobile
creatives
+1
vote
0
answers
What's the best way to model LTV for mobile IAP revenue?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.1k
points)
ltv
+1
vote
0
answers
How can I model LTV for advertising revenue?
asked
Apr 26, 2019
by
Eric_Seufert
(
15.1k
points)
ltv
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