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+3
votes
5
answers
What user acquisition channels work for local / hyperlocal apps?
asked
Jun 3, 2019
by
ShamanthRao
(
2.4k
points)
mobile-marketing
user-acquisition
mobile
+1
vote
5
answers
What are the most important metrics to track in mobile advertising campaigns?
asked
Apr 30, 2019
by
Eric_Seufert
(
14.2k
points)
mobile
mobile-marketing
mobile-advertising
optimization
metrics
+6
votes
4
answers
What are the best examples for Facebook Ad Lookalikes that work for your campaigns?
asked
Oct 24, 2019
by
raqa
(
670
points)
performance-based-marketing
facebook
uac
optimization
+1
vote
4
answers
How much of a problem is audience overlap between Facebook ad sets?
asked
May 7, 2019
by
ShamanthRao
(
2.4k
points)
facebook
mobile
algorithmic-campaigns
facebook audiences
+1
vote
3
answers
How to optimize the Waterfall in monetization to fullfill the maximum revenue?
asked
May 27, 2020
by
wendy
(
130
points)
ad-monetization
ad-tech
optimization
ecpm
mobile-advertising
+2
votes
3
answers
Do any hypercasual gaming companies buy exclusively from Facebook and forego install attribution?
asked
May 21, 2020
by
Eric_Seufert
(
14.2k
points)
hypercasual
facebook
user-acquisition
+2
votes
3
answers
What should be focused on in a FB Ads Account review?
asked
Apr 13, 2020
by
jakub_chour
(
140
points)
facebook
performance-based-marketing
+8
votes
3
answers
What are the benefits and drawbacks of in-app header bidding for app monetization?
asked
Jan 7, 2020
by
parica99
(
480
points)
waterfall
mobile
ad-tech
header-bidding
+2
votes
3
answers
Will Google UAC always perform worse / deliver less on iOS versus Android?
asked
Nov 13, 2019
by
Eric_Seufert
(
14.2k
points)
google
uac
performance-based-marketing
+4
votes
3
answers
How many 'subscribe' events should be collected before running a Facebook ad optimized for subscribe?
asked
Nov 1, 2019
by
ggst
(
160
points)
facebook
performance-based-marketing
+7
votes
3
answers
FB ads: What are the exact conditions which reset the learning phase of the ad set?
asked
Sep 19, 2019
by
Santhy
(
320
points)
facebook
user-acquisition
performance-based-marketing
optimization
+7
votes
3
answers
Do you have a rough number of creative assets that you aim to make per $15k of spend?
asked
Jul 3, 2019
by
rinopie
(
200
points)
creative strategy
performance-based-marketing
creatives
+1
vote
3
answers
How do you deal with Facebook over-attributing conversions?
asked
Jul 2, 2019
by
J-Dubs
(
730
points)
facebook
mobile-marketing
attribution
appsflyer
mobile
+2
votes
3
answers
How can I view a competitor's ad creatives on Facebook?
asked
Jun 18, 2019
by
Phouttier
(
330
points)
facebook
creatives
mobile
competitive analysis
+8
votes
3
answers
Should the revenue of organic installs be included in a ROAS calculation?
asked
Jun 5, 2019
by
alex
(
290
points)
roas
organic
non-organic
user-acquistion
+1
vote
3
answers
How do you easily track and visualize early ROAS Metrics (d3, d7)?
asked
May 23, 2019
by
megadave
(
180
points)
mobile-marketing
roas
+3
votes
3
answers
How do you determine your retention KPIs?
asked
May 20, 2019
by
taylor
(
260
points)
retention
analytics
mobile-marketing
+2
votes
3
answers
What are the differences between subscription-based and "basic" IAP business from a UA perpective?
asked
May 15, 2019
by
Olivier LemariƩ
(
1k
points)
user-acquisition
subscription
mobile-marketing
+3
votes
3
answers
What is ROAS?
asked
May 13, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
metrics
+4
votes
3
answers
What is the impact of Retention on UA performance?
asked
May 9, 2019
by
Avi
(
2k
points)
mobile-marketing
user-acquisition
mobile
retention
ltv
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