Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3 by ShamanthRao (1.5k points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30 by Eric_Seufert (7.7k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7 by ShamanthRao (1.5k points)

+4 votes

3 answers

FB ads: What are the exact conditions which reset the learning phase of the ad set?

asked Sep 19 by Santhy (270 points)

+6 votes

3 answers

Do you have a rough number of creative assets that you aim to make per $15k of spend?

asked Jul 3 by rinopie (190 points)

+1 vote

3 answers

How do you deal with Facebook over-attributing conversions?

asked Jul 2 by J-Dubs (710 points)

+6 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5 by alex (200 points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20 by taylor (260 points)

+2 votes

3 answers

What are the differences between subscription-based and "basic" IAP business from a UA perpective?

asked May 15 by Olivier Lemarié (1k points)

+3 votes

3 answers

asked May 13 by Avi (1.6k points)

+3 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9 by Avi (1.6k points)

+1 vote

2 answers

For subscription apps, what lifetime should be used in calculating LTV?

asked Sep 12 by fritzchain (240 points)

+4 votes

2 answers

What are some current user acquisition creative trends?

asked Sep 5 by Dcbross (160 points)

+7 votes

2 answers

How can I get started with mobile user acquisition in China?

asked Aug 15 by Eric_Seufert (7.7k points)

+3 votes

2 answers

How do you test new creatives on Facebook properly?

asked Jul 30 by matejnosal (440 points)

+2 votes

2 answers

What are best (advanced) practices for scaling Facebook AEO campaigns?

asked Jul 30 by Santhy (270 points)

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29 by Dustin (440 points)

0 votes

2 answers

At what point in an app's lifecycle does it make sense to extend marketing payback windows?

asked Jul 24 by Eric_Seufert (7.7k points)

+3 votes

2 answers

What are the best practices for setting up waterfalls on mediation providers to maximize revenue?

asked Jul 12 by cfarm (1.1k points)

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