Performance Marketing and Quantitative Marketing Knowledge Forum | QuantMar

+3 votes

5 answers

What user acquisition channels work for local / hyperlocal apps?

asked Jun 3 by ShamanthRao (940 points)

+1 vote

5 answers

What are the most important metrics to track in mobile advertising campaigns?

asked Apr 30 by Eric_Seufert (4.2k points)

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7 by ShamanthRao (940 points)

+5 votes

3 answers

Should the revenue of organic installs be included in a ROAS calculation?

asked Jun 5 by alex (190 points)

+1 vote

3 answers

How do you easily track and visualize early ROAS Metrics (d3, d7)?

asked May 23 by megadave (140 points)

+3 votes

3 answers

How do you determine your retention KPIs?

asked May 20 by taylor (260 points)

+2 votes

3 answers

What are the differences between subscription-based and "basic" IAP business from a UA perpective?

asked May 15 by Olivier Lemarié (960 points)

+3 votes

3 answers

What is the impact of Retention on UA performance?

asked May 9 by Avi (1.5k points)

+3 votes

2 answers

How do Facebook lookalikes based on platform-specific Custom Audiences perform?

asked Jun 11 by justin_stolzenberg (350 points)

+2 votes

2 answers

How would you set-up a cooperative (non-competitive) working arrangement between 2 UA Teams?

asked Jun 5 by CM_Scruffy (160 points)

+4 votes

2 answers

What are the best acquisition channels for apps outside of Facebook and Google?

asked Jun 5 by Yakir (250 points)

+2 votes

2 answers

How do you analyze multiple offline campaigns for attribution? (ie. radio + mailers + TV) etc

asked Jun 3 by liveink (400 points)

+1 vote

2 answers

What is the difference between re-engagement and re-targeting?

asked May 16 by Avi (1.5k points)

+2 votes

2 answers

How do MMPs attribute self-attributing networks?

asked May 14 by ShamanthRao (940 points)

+2 votes

2 answers

asked May 13 by Avi (1.5k points)

+1 vote

2 answers

What is Creative Optimization for User Acquisition?

asked May 8 by Avi (1.5k points)

+1 vote

2 answers

What is App Store Optimization?

asked May 7 by Avi (1.5k points)

+1 vote

2 answers

How do you optimize Google UAC campaigns to improve performance?

asked May 7 by ShamanthRao (940 points)

0 votes

2 answers

What is the difference between AEO and VO bid types on Facebook?

asked Apr 26 by Eric_Seufert (4.2k points)

0 votes

1 answer

What are key considerations when setting view-through and click attribution windows for mobile campaigns?

asked 2 days ago by Eric_Seufert (4.2k points)

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