Hi everyone, I wonder how y'all do testing for new games.
Typically, we do a few rounds of UA to get a sense of how the product is doing (Overall performance, FTUE/Retention/ARPU, etc.) to decide if it's ready for global launch.
We used to depend on Facebook MAI to acquire users for such test, but it seems not working very well - the CPI fluctuates draftically, making it hard to tell if the game is working well.
Can anyone share how you're doing with this topic? We are under limited budget so we can't do a ton of tests. Thanks.