+1 vote
We are running Twitter campaigns to drive installs to our retail app. I am seeing major difference between Twitter Platform installs and Twitter attributed installs through our MMP and SKAD installs as well.

Twitter Platform Installs ~300/day

MMP Twitter Attributed Installs ~10/day

SKAD Installs ~5/day.

I know that days of deterministic attribution are gone but I do not see such major difference in other channels Facebook/Google.

Has anyone else experienced the same problem and how did you solve it.
by (130 points)

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