We are running Twitter campaigns to drive installs to our retail app. I am seeing major difference between Twitter Platform installs and Twitter attributed installs through our MMP and SKAD installs as well.
Twitter Platform Installs ~300/day
MMP Twitter Attributed Installs ~10/day
SKAD Installs ~5/day.
I know that days of deterministic attribution are gone but I do not see such major difference in other channels Facebook/Google.
Has anyone else experienced the same problem and how did you solve it.