+3 votes
We started using Unity Ads to test our new game. Currently we reached almost to 24,000 impresions with 5,2% CTR. However, according to our MMP, only 20 installs were generated. I am wondering if such a low conversion can happen for casual title (we do not use fake ads, just show case the gameplay, store assets present the same art style)?
by (150 points)

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