+2 votes
Im struggling to get my campaigns to optimise for target CPA. I've chosen 3 inapp actions i.e first deposits, normal deposit and sign up. However when i look at all conversions (conversion segment), i keep seeing "session start" conversion which is not an in-app action i chose.

It also looks like the campaign is optimising more for session start. Am i doing something wrong here? The most important in-app action I need is deposit so should i only have 1 to make it perform better and ignore the session start one?
by (140 points)

Please log in or register to answer this question.