How to run a CTR test to learn if a hypercasual concept is good enough to justify developing it further?

+1 vote
What settings to use in the campaign? Is broad US iOS, a good start?

What placements to use in Facebook? Is it better to use News Feed only or use all placement?

What metrics to looks at in Facebook Ads? CTR (link click-through rate) or CTR (all)

What CTR should justify developping further?
by (140 points)

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