+1 vote
Hello everyone, I am running retargeting campaigns with a bid cap strategy optimized per daily unique reach; still the weekly frequency is too high (5) and the weekly reach too low for what I had in mind. My goal is showing 3 separates creatives once per week to my full retargeting audience (around 1200 people), without wasting budget on a high frequency. What do you suggest?
by (170 points)

1 Answer

+1 vote
You'll probably want to run the audience on a Reach campaign. Frequency capping is limited to Reach campaigns on Facebook. You can limit the cap to whatever daily interval you like, ei frequency cap of 1 per day, per 15 days, 100 days... per whatever day interval you define.This should help you test out your audience the way you like.
Expert in Facebook by (950 points)