How do AEO campaigns perform for hypercasual?

Question

Hypercasual games have only been using install campaigns as far as I know.

Could AEO campaigns perform even better? (if A = ad shown)

Answer 1

Sometimes AEO campaign could show better results (higher margin) than MAI if you use event as 5/10/15/25 Rewarded or Interstitial video watched. Same tactics also worked great with Google Ads.

Ruby Games even made a calcualtor for the hypercasual games which could help to convert conversion values to LTV with ATT limitations.

Answer 2

In my experience MAI worked better than AEO on Snapchat for a hyper casual game. The best way to learn is to set up a split test and learn from your own data. CPI with AEO was significantly higher but with similar churn rates so we moved on with CPI optimization.