+1 vote
Unlike Facebook and Snap, Tiktok actually shows app install ads to Lat enabled users. However, when we export raw data from our MMP, we see that the percentage of installs attributed to Tiktok Ads is that don't have IDFA (that have been attributed through fingerprinting) is around 1%-2%. Our normal LAT on rate is around 70% (because our users are generally under 18 yo), so I'm confused on why the number we're seeing from TikTok is so different than the overall traffic. Do you think this is because Appsflyer is unable to fingerprint the installs accurately and they are attributed to "organic" or because only 1%-2% percent of the impressions of TikTok app install ads come from Lat Enabled users?
by (220 points)

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