+1 vote
My understanding of ATT is that it requires apps to provide a prompt to users to opt-in to tracking. We expect more people to opt-out of tracking which will affect post-install passback data and correspondingly campaigns that optimize towards app installs and events.

Will businesses that do not have apps and only have campaigns optimized for website conversions be affected? How is the usage of Facebook pixel affected by ATT?
by (130 points)

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